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Basecamp CEO: Google's practice of letting rivals pay for ads that appear ahead of their brand in organic results is a shakedown and like paying ransom

KEY POINTS  — The CEO of web-based project management tool company Basecamp sounds off on Google's search ad practices in a now-viral tweet.

CNBC Megan Graham

Discussion

  • @jasonfried Jason Fried on x
    When Google puts 4 paid ads ahead of the first organic result for your own brand name, you're forced to pay up if you want to be found. It's a shakedown. It's ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. https://twitter.com/.…
  • @jsnell Jason Snell on x
    See also App Store ads https://twitter.com/...
  • @anildash Anil Dash on x
    This stuff is brutal when trying to build a business. It's especially hard when you're trying to build a community (as we are at @Glitch) that's *not* trying to rely on paid ads. There used to be value to just creating things so compelling that people wanted to link to them. http…
  • @tobi Tobi Ltke on x
    It's totally crazy for google to get away with charging what's basically protection money on your own brand name. “Nice high intend traffic you got there, would be a shame if something were to happen to it” https://twitter.com/...
  • @shiraovide Shira Ovide on x
    He's not wrong about the ickiness of selling to all comers a keyword-based ad tied to a company's brand name. User intent is quite clear if you're Googling “Basecamp” or “iPhone.” Note, too, that Amazon, Apple et al also do this. https://www.cnbc.com/...
  • @bgurley Bill Gurley on x
    Because of this, I wonder if a compelling search engine committed to only “right rail” ads that (1) they could take significant share, & (2) they could still have a very large business. Would love to see $MSFT spin out Bing with this mandate. Very hard for $GOOG to respond. https…
  • @stshank Stephen Shankland on x
    Something something A/B test something something show answers not links something something intent signals. https://twitter.com/...
  • @ryaneshea Ryan Shea on x
    Google and Apple are a 30% tax on innovation https://twitter.com/...
  • @jason @jason on x
    If @ewarren wins, this will be up top of her anti-trust case against @google This is just so, so dirty @sundarpichai — you really should limit this competitor auction to 1 ad slot... you're asking to be regulated. https://twitter.com/...
  • @reckless Nilay Patel on x
    This is the problem with having a monopoly - Google should be allowed to crap up its search pages however it wants, and then suffer whatever consequences. But absent meaningful competition, there's nowhere else to go, so it's just extortion. https://twitter.com/...
  • @adamconover Adam Conover on x
    This is what monopolies do: extract unnecessary fees from everyone in the market, increasing the cost of doing business for even the smallest companies. Break them up. https://twitter.com/...
  • @bgurley Bill Gurley on x
    I have always wondered if this is legal. Also wondered why all the companies in the world didn't come together to stop this. Clearly a shake down. https://twitter.com/...