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Chronicles

The story behind the story

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Sources: when Telegram raised $1.7B in 2018, it told investors it will deliver Gram by Oct. 31, 2019, or give back the money, and now says it is still on track

While Facebook's big cryptocurrency plans have hit a wall with regulators, another big social network, Telegram, is charging ahead with its own digital currency.

New York Times Nathaniel Popper

Context & Ripple Effects

Telegram's Gram push began with the Telegram Open Network plan in early 2018 — a new blockchain with a native token explicitly positioned to rival Ethereum — followed weeks later by the $1.2B ICO that ultimately brought in $1.7B. The newly reported investor terms add a hard accountability mechanism to that raise: deliver Gram by Oct. 31, 2019, or give the money back, with the company now insisting it is still on track.

The deadline matters because Facebook's big cryptocurrency effort has stalled against regulators, leaving Telegram as the major social platform still charging ahead. And the corpus shows where the bet landed: crypto became a durable business line, with 40% of Telegram's 2023 revenue crypto-related and $1.3B in digital assets on the books by mid-2024.

First-order effects

  • Telegram's investors hold a contractual kill switch: miss the Oct. 31, 2019 Gram deadline and the company owes back $1.7B of the money it raised to build TON.
  • Facebook, whose cryptocurrency plans are stuck with regulators, now watches Telegram run the only big-social-platform token launch still on a stated schedule.

Second-order effects

  • A delivered Gram gives Telegram a proprietary settlement layer beneath its messaging business — a bet the later financials vindicate, with crypto line items reaching 40% of 2023 revenue and the company turning its first profitable year in 2024 on $1B+ revenue.
  • Ethereum and other smart-contract chains, which TON was explicitly built to rival, face a well-funded social-platform competitor with a fixed launch date rather than an open roadmap.

Third-order effects

  • If the pattern holds, private-investor refund clauses become the accountability mechanism for platform tokens where regulators have stalled Facebook-style efforts — Telegram's arc from $108M operating loss in 2023 to profitability suggests the discipline worked, though the corpus does not show how the deadline itself was ultimately resolved.

The trend: Consumer messaging platforms are building proprietary cryptocurrencies on private capital, with investor refund deadlines — not regulators — setting the delivery discipline that Facebook's regulator-blocked effort lacks.

Discussion

  • @nytimesbusiness @nytimesbusiness on x
    When Facebook unveiled its plans for a cryptocurrency, the pushback from regulators in many countries was fierce. That hasn't deterred Telegram, another social media service, from planning a similar effort. https://www.nytimes.com/...
  • @nytimestech @nytimestech on x
    Echoing Facebook's cryptocurrency hopes for its Libra token, which was unveiled this year, Telegram, another big social network, has said the Gram will become a new online currency and a way to move money anywhere in the world. https://www.nytimes.com/...
  • @nathanielpopper Nathaniel Popper on x
    While Facebook's big cryptocurrency ambitions have hit a wall with regulators, Telegram is charging ahead with plans for its own, similarly ambitious digital coin. Telegram has told investors they will get the first Grams within the next 2 months. https://www.nytimes.com/...
  • @baidakova Anna Baydakova on x
    .@telegram's token sale was something unique: extremely selective and secretive, it managed to get investors begging to send money and raised whopping $1.7 billion last year. The terms were unprecedently restrictive: no publicity, no re-sales. YET... https://twitter.com/...
  • @coindesk @coindesk on x
    IN DEPTH: @telegram forbade investors from selling their gram tokens before launch. Yet the secondary market for grams is lively - and rife with risk. Report by @baidakova https://www.coindesk.com/...