Spotify for Podcasters comes out of beta, giving podcasters valuable listener data like age, gender, location, music taste, and episode listening duration
Spotify for Podcasters comes out of beta today — Spotify is going to give podcasters listener data they can't get anywhere else.
did a lil exclusive here with a few spotify execs about the podcasters dashboard, which is out of beta today. they say 100k people have signed up to use it already, but there are over 400k podcasts on the platform, so this is their push to get them on it. https://www.theverge.com…
Spotify giving podcasters listener data is huge, because Apple has always been so reluctant to provide this information, which advertisers want. On the other hand, I wonder if ad rates for podcasts could actually go down now that it's all measurable? https://twitter.com/...