How TikTok users are supplanting the traditional functions of record labels, like talent scouting and publicity, for new artists
Alyssa Bereznak / The Ringer : Tweets: @jeremysliew , @alyssabereznak , @jeremysliew , @peterpham , and @karolcummins See also Mediagazer Tweets: @jeremysliew : “@suecothechild has been making music his whole life. But a year ago he made a crucial decision: asking not what kind of platforms would be the best for his music, but what kind of music would be best for his platforms.” Enter @tiktok_us https://www.theringer.com/... Alyssa Bereznak / @alyssabereznak : i wrote about tiktok rappers in the post-lil nas x era, and how memes are taking over pop music https://www.theringer.com/... @jeremysliew : .@wsj has great stats on @tiktok_us. Engagement is strong -8 sessions and 45+min per day. $1b+ in annual revenue. Surprisingly, $1b+ in marketing spend. We haven't seen a US social media winner spend meaningfully for customer acquisition before. https://www.wsj.com/... Peter Pham / @peterpham : I thought this was common knowledge. It was @wish in 2017/18 and now 2018/2019 @tiktok_us as the largest mobile ad install buyer. https://twitter.com/... Karol Cummins / @karolcummins : TikTok's Vids Are Goofy. Its Strategy to Dominate SocMed Is Serious. China's first big hit in the US. uses an advanced algorithm to personalize its video-sharing app, & parent Bytedance's enormous ad spending on Snap, FB & Instagram aims to hook users https://www.wsj.com/... See also Mediagazer