TodayTix, a mobile ticketing startup for affordable theater tickets, raises $73M led by PE firm Great Hill Partners, bringing its total raised to $90M
Anthony Ha / TechCrunch :
Context & Ripple Effects
TodayTix's $73M round, led by Great Hill Partners, is a private-equity bet on mobile-first theater ticketing at scale — and it set up the exit that came later: in 2025, Great Hill sold the app, now selling roughly 10 million tickets a year, to Ariel Emanuel's MARI (MARI's acquisition of TodayTix). The round sits inside a broader funding wave for ticketing marketplaces, alongside TickPick's $40M raise months later and SeatGeek's $62M Series C.
First-order effects
- Great Hill Partners becomes TodayTix's lead backer with the majority of its $90M total raised, giving the startup capital to push its discount-theater-ticket model beyond its current markets.
Second-order effects
- Rival no-fee and discount ticketing platforms face a better-capitalized competitor: TickPick raised $40M from PWP Growth Equity within three months of this round, projecting $200M in transactions for 2019, and later drew $250M from Brighton Park.
Third-order effects
- Ticketing is consolidating under financial sponsors rather than strategic buyers — Great Hill's eventual sale of TodayTix to MARI shows PE firms building and exiting these assets as standalone platforms, a pattern TickPick's Brighton Park-led round repeats.
The trend: Consumer ticketing marketplaces are being scaled by private equity and consolidated through trade sales, with TodayTix's Great Hill-to-MARI path as the template.