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Chronicles

The story behind the story

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A profile of Jumia, the pan-African e-commerce startup that had its US IPO last month, as it battles issues of logistics, traffic, and customer trust

How Apple, Facebook, and Oracle Compete For Best Silicon Valley Headquarters Tweets: @richeconomics : Jumia offers payment on delivery “as a marketing tactic” since customers are worried about being scammed and are uncomfortable sharing their information online. @JumiaNigeria accounts for about a quarter of the business by sales, sellers and customers. https://www.ft.com/... https://twitter.com/... George Kibala / @gfkkb : “But to become Jumia buyers, those smartphone users will also need data connections, disposable income and either bank accounts or mobile payments wallets....So ecommerce is unlikely to grow in step with rising mobile data penetration” https://www.ft.com/... via @financialtimes @ft : Jumia's rise exposes online shopping challenges in Africa https://www.ft.com/... Eghosa Omoigui / @eghosao : Jumia's rise exposes challenges of online shopping in #Africa https://www.ft.com/... $JMIA'Since then, he has mostly ordered products from classified sites where he can speak directly to the seller, arrange a meeting, view the goods & decide whether to purchase'Craigslist1.1 https://twitter.com/...

Financial Times Neil Munshi