Equifax and FICO launch Data Decision Cloud, combining data behind their consumer credit scores for a new offering for financial companies and marketers
not “teaming up to sell consumer data” http://www.wsj.com/... @wsj : How much do credit firms know about you? A lot, often including your income, bank account balance and whether you paid your cellphone bill. Equifax and FICO are going to work together to sell it to banks. http://www.wsj.com/... Steve McGarry / @stvmcg : This should be confusing to everyone... A company that was hacked leaking the sensitive financial information of over 150M users... Is now partnering with banks to sell their users information... http://www.wsj.com/... Never / @lessien : Uh... where have consumers consented to this? http://twitter.com/... Lisa Schmeiser / @lschmeiser : Equifax and FICO are combining their data & launching a data & analytics cloud, a handy reminder that in the U.S., citizens have no legal rights to data transparency & it affects their financial lives: http://www.zdnet.com/...