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Chronicles

The story behind the story

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Sources: Apple has moved its modem engineering unit to its in-house hardware technology group led by Johny Srouji, Apple's SVP of hardware technologies

Apple Inc has moved its modem chip engineering effort into its in-house hardware technology group from its supply chain unit …

Reuters Stephen Nellis

Context & Ripple Effects

This 2019 move is the opening move of a long arc: Apple pulled modem chip engineering out of its supply chain unit and into Johny Srouji's hardware technology group, placing cellular radio design alongside the teams that build its own processors rather than alongside procurement.

The payoff came later — Srouji told staff in late 2020 that Apple had started designing its own cellular modem to replace Qualcomm's chips, and Bloomberg's 2023 review of Apple's push to build displays, batteries, camera sensors and wireless chips in-house traces that program back to this reorganization.

First-order effects

  • Apple's modem engineers now report into Srouji's silicon organization instead of the supply chain unit, putting radio design under the same leadership as its processor work and signaling an in-house design effort rather than supplier management.
  • The move puts Apple's own chip team on a direct path toward displacing Qualcomm's modems in future devices — the replacement goal Srouji later confirmed to staff.

Second-order effects

  • Consolidating modem design inside the hardware technologies group gives Qualcomm a credible timeline for losing its flagship customer, pressuring the terms on which Apple keeps buying Qualcomm silicon in the interim.
  • The same reporting-line template extends to other bought-in components: the in-house quest documented in 2023 covers displays, batteries, and camera sensors, so each supplier of those parts faces the same eventual substitution risk.

Third-order effects

  • If the pattern holds, Apple's hardware organization becomes the single owner of every critical component design — a structure Srouji formalized years later with a combined hardware engineering and technologies division organized across five key areas.
  • That concentration makes one executive and one org chart the bottleneck for Apple's entire device roadmap, raising the stakes of retaining senior silicon talent against rivals hiring for their own custom-chip efforts.

The trend: Apple is steadily absorbing merchant-supplied components into Srouji's in-house silicon organization, turning component sourcing decisions into internal design programs.