The rise of mobile video in India is requiring YouTube and others to innovate to better serve Indian users, who average 40+ hours/month of video from data plans
Explosion of video is transforming India's media landscape, and companies are scrambling to feed demand Tweets: @jwangark , @shadmashaikh , @abhishekn , @ericbellmanwsj , @safimichael , @lavsmohan , @ericbellmanwsj , @dhume , @abhijitbhaduri , @raju , @kushkatakia , @wsj , and @sub8u See also Mediagazer Tweets: James Wang / @jwangark : Under-appreciated fact: YouTube is the world's second most popular search engine. http://www.wsj.com/... http://twitter.com/... Shadma Shaikh / @shadmashaikh : New Indian netizens who are more driven by swiping, speaking and viewing & less by typing, searching and reading https://twitter.com/... @abhishekn : On my last trip to India was stunned by the dramatic progress in data speeds esp on mobile. Not uncommon for an entire household to run all their devices off a mobile “dongle” — way to get around issues with wired connectivity. http://twitter.com/... Eric Bellman / @ericbellmanwsj : YouTube's biggest audience is now in India. Add the views of the Justin Bieber, Katy Perry & Taylor Swift channels & it's still fewer than Bollywood music channel T-Series. This changes how companies see the future of the internet. http://www.wsj.com/... http://twitter.com/... Michael Safi / @safimichael : Indians now download more data per month on their smartphones than users in the US, China and Japan http://www.wsj.com/... via @WSJ Lavanya Mohan / @lavsmohan : “...and when they reach the final hour of the day or day of the month, they binge some more to make sure they use up every byte they bought” | Indians Are So Crazy About Mobile Video, They Use YouTube Like Google http://www.wsj.com/... via @WSJ Eric Bellman / @ericbellmanwsj : India is in the middle of an unprecedented 10-billion hour mobile video binge. It's doing it largely without wifi and changing how the world sees the future of content. https://www.wsj.com/... pic.twitter.com/cAIVXk1UDO Sadanand Dhume / @dhume : .@EricBellmanWSJ: On YouTube, India's T-Series has clocked close to 60 billion views—more than Justin Bieber, Katy Perry and Taylor Swift combined. v @WSJ http://www.wsj.com/... Abhijit Bhaduri / @abhijitbhaduri : Time to use mobile video HUGELY in building a world class education system in #India http://www.wsj.com/... Raju Narisetti / @raju : An explosion in demand for mobile video in India is transforming the country's media landscape, creating opportunities for YouTube and other platforms http://www.wsj.com/... via @WSJ Kush Katakia / @kushkatakia : As 4G data rates have dropped below $2 a month, the volume of video streamed on Indians' smartphones has grown by 10-fold. Indian smartphone users now download 8.5 gigabytes of data a month—or more than 40 hrs of video—off mobile networks w/o using Wi-Fi. http://www.wsj.com/... @wsj : For many Indians, YouTube is their Google: the first stop for medical advice, financial tips, research for travel and even religious learning http://www.wsj.com/... Subrahmanyam Kvj / @sub8u : Then: India mobile is all about micro recharges,and tower sharing.Now: India mobile is all about data consumption and knock-on effects.http://www.wsj.com/... http://twitter.com/... See also Mediagazer