How Amazon is opening tiny stores, adding local language descriptions, and accepting cash payments to target the 800M people living outside India's big cities
some were calling it the ping-pong paddle—it added pop-up descriptions and recommendations in Hindi. http://www.wsj.com/... http://twitter.com/... Shannon Mattern / @shannonmattern : As Amazon targets India, it retools its interface: here, the metaphor of a “cart” doesn't resonate widely, and the magnifying glass search icon is often mistaken for a ping-pong paddle http://www.wsj.com/... Elizabeth Blackshire / @bethblackshire : When Amazon realized its rural customers in India didn't know the magnifying glass was a standard symbol for search—some were calling it the ping-pong paddle—it added pop-up descriptions and recommendations in Hindi. https://www.wsj.com/... via @WSJ @EricBellmanWSJ pic.twitter.com/xSurkHVPk1 Raunak Onkar / @oraunak : No smartphone, no credit card, no delivery address? No problem for http://amazon.com/ in India. “What they do have is money to spend.” http://www.wsj.com/... Sajith Pai / @sajithpai : Designing for India2, where the magnifying glass icon for search gets mistaken for a Table Tennis racket. via @EricBellmanWSJ 's piece on Amazon. http://www.wsj.com/... http://twitter.com/... @wsj : Amazon wants to capture some of the hundreds of millions of people in rural India who normally shop in tiny mom-and-pop stores. http://www.wsj.com/... @wsj : No smartphone, no credit card, no delivery address? No problem for http://amazon.com/ in India http://www.wsj.com/... Eric Bellman / @ericbellmanwsj : Amazon is rerouting its supply chains, redesigning its app and rewriting its algorithms to accommodate a massive new market: Rural India. http://www.wsj.com/... http://twitter.com/...