How Chinese entertainment apps for books, podcasts, video, and music diversify their revenue beyond ads and subscriptions via tips, micropayments, coupons, more
Stop and think for a moment about how many ads you saw in the last 24 hours, on Instagram or Facebook or anywhere else. Tweets: @tundro , @lexiro , and @triketora Tweets: Jake Finkelstein / @tundro : This should be required reading for marketers. Interesting look at emerging business models and approaches to audience/user engagement. http://a16z.com/... Alex Rosen / @lexiro : great post by @conniechan on digital marketing and revenue streams — “apps in the United States are part of either the eyeball economy or part of the wallet economy.” https://a16z.com/... via @a16z Tracy Chou / @triketora : this is a really fascinating post on diversification of revenue streams and product strategy — interesting to see china's tech ecosystem evolve so differently from the western world's http://a16z.com/...