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Google says Gmail for iOS will let users view all of their accounts in a single inbox, like Gmail for Android; feature rolling out over the next 15 days

Today, Google announced that all of the email accounts you manage in the Gmail app on iOS can be viewed in a single, universal inbox.

The Verge Dani Deahl

Context & Ripple Effects

This closes one of the longest-running parity gaps between Gmail's two mobile apps. Google shipped the unified inbox for Gmail on Android back in March 2015, and since then the iOS app has been catching up feature by feature — undo send, instant search, and swipe actions arrived in late 2016, when Engadget called it 'on par' with Android.

A unified inbox was the notable holdout. With this rollout, multi-account users on iPhone no longer have to hop between account switchers, which matters because Gmail on iOS manages non-Gmail addresses too.

First-order effects

  • iOS users managing multiple accounts in Gmail get all their mail merged into one view within 15 days, removing the manual account-switching that Android users stopped doing in 2015.

Second-order effects

  • Third-party iOS email clients that pitch unified multi-account inboxes as their core differentiator lose one of their clearest advantages over the free default app.

Third-order effects

The trend: Google keeps converging Gmail's iOS app toward feature parity with its Android counterpart, with each gap closed shrinking the case for third-party mail clients on iPhone.