SEC filing: Microsoft now includes LinkedIn performance metrics, like the number of active users, in calculating stock awards to four top execs, including CEO
- Microsoft paid $27 billion for LinkedIn in 2016 and is now tying its performance to executive pay. Tweets: @stevesi , @asanwal , @evanish , and @jordannovet Tweets: Steven Sinofsky / @stevesi : // this should do wonders for growth hacks we all see/usability. “According to the filing, the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity,” on desktop and mobile devices will be evaluated” to determine pay https://www.cnbc.com/... Anand Sanwal / @asanwal : This is what growth hacking wet dreams are made of"the number of times logged-in members visit LinkedIn, separated by 30 mins of inactivity on desktop/mobile over a 3 yr period will help determine # of performance stock awards (PSAs) that go to Nadella"http://www.cnbc.com/ ... Jason Evanish / @evanish : You get what you reward. These kinds of incentives are exactly why you see emails from LinkedIn: - people are looking at your profile! - click to see the message you were sent (no preview) - your friends have new jobs (click to see) + design for clicks over value throughout http://twitter.com/... Jordan ‘Jaws’ Novet / @jordannovet : LinkedIn is now a performance metric for compensation for Microsoft execs. One metric for FY18 comp, Windows 10 monthly active devices, came in below the goal: ‘Reflects performance of 694.06 million against target of 1 billion, missing the threshold.’ http://www.cnbc.com/...