Apple launches “Everyone Can Create” curriculum, announced at its education event last March in Chicago, on Apple Books
according to Apple Books Dani Deahl / The Verge : Apple's Everyone Can Create curriculum is now available in Apple Books Brenda Stolyar / Digital Trends : Apple's free ‘Everyone Can Create’ curriculum is now on Apple Books Tweets: Tim Cook / @tim_cook : Everyone Can Create, our free curriculum designed to bring drawing, music, photos and video into the classroom, is available today on @applebooks. Thrilled to get this into the hands of creative students and teachers! http://www.apple.com/...
Context & Ripple Effects
Everyone Can Create completes the other half of Apple's classroom playbook. Since Swift Playgrounds arrived for iPad in 2016 and the free Swift app-development curriculum launched on iBooks in 2017, Apple has been shipping coursework designed to run on its own hardware — then extending it internationally to 20+ schools abroad and to US schools serving blind and deaf students.
What changed today is scope: the curriculum announced at the March Chicago education event covers drawing, music, photography and video rather than code, published through Apple Books with Tim Cook personally promoting it. That makes it a companion track to Everyone Can Code rather than a standalone release.
First-order effects
- Teachers and students get a free creative-arts curriculum in Apple Books, giving schools already using the Swift track a second reason to standardize on iPads.
Second-order effects
- Districts weighing classroom devices face a bundle effect: Apple's curriculum library only fully works on its hardware, so each new course raises the switching cost against cheaper alternatives like Chromebooks.
Third-order effects
- If the pattern holds — free content, paid devices — Apple is building an education funnel where curriculum functions as distribution, seeding future App Store developers and creative professionals years before purchase decisions.
The trend: Apple is assembling a free-curriculum stack across coding and the creative arts that binds K-12 classrooms to its devices and developer ecosystem.