Despite some worries about falling ad prices, podcasting audiences and ad budgets are growing as the medium matures and moves past the gold rush stage
but if you're a tech brand advertiser with $1MM to spend in Q4 then you're likely spending $200k on pods, $300-400k on programmatic display, and the rest on video, I think. Rat King / @mikeisaac : digital media money people: what percentage of ad budgets are allotted for, say, podcasts compared to video compared to display ads? http://twitter.com/... Chris Peterson / @chris_peterson : “Never bet against audio”. @ericnuzum on the so-called “podcast bubble” http://medium.com/... Eric Nuzum / @ericnuzum : Here. I wrote something about podcasting. You might enjoy reading it. “The Rumors of Podcasting's Death Have Been Greatly Exaggerated” http://medium.com/... Jess O'Callaghan / @jessocallaghan : “When I see the moves away from podcast content creation lately, that's what I see. I see companies who started off with all good intentions, but ran up against the reality of what it would take to succeed.” http://twitter.com/... Camilla Hannan / @camillahannan : “The best way to achieve goals, to build an audience, and to earn the revenue to make it possible: simply be relentless in making your work as incredible as possible' http://twitter.com/... Audiocraft / @audiocraftfest : “The bubble hasn't burst because there wasn't a bubble in the first place” @ericnuzum about the present future of podcasting http://medium.com/... See also Mediagazer