China's “pay-for-knowledge” economy, primarily podcasts with subscription fees, is estimated at $7.3B in 2017, compared to US ad-driven podcast revenue of $314M
Listen To The Story — Marketplace — Chen Jun, 34, rents a small apartment in Shanghai. Tweets: @kaifulee Tweets: Kai-Fu Lee / @kaifulee : This is an example of the China-US parallel universe. What's called podcast in the US ($300M business, paid by ads) is the “pay for knowledge” business, at least $7B, paid-per-view, and subscription. http://www.marketplace.org/...