Marketers are finding ways to reach children as young as 6 through YouTube influencers, apps, and Snapchat filters, raising concerns of undue influence
Nine-year-old Isabella Colello shops for just about everything online. — She scrolls through the Amazon app on her phone at least once a day. Tweets: @rachsieg and @commercialfree Tweets: Rachel Leah Siegel / @rachsieg : A 9-year-old told @abhabhattarai that shopping on her phone is “so much better than going to the mall because there aren't that many places to shop anymore.” I already knew I was not a cool preteen, but apparently I never outgrew that phase. http://www.washingtonpost.com/ ... Ccfc / @commercialfree : 9 year old Isabella: “When I find a YouTuber I like, I go straight on their website to shop. ... I still have to beg my mom and dad for stuff, but now it's at home instead of at the store. It's kind of easier this way.” http://www.washingtonpost.com/ ...