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Sources: Amazon tests display ad offering letting Amazon merchants purchase spots across other sites and apps, amid its move to stop buying Google shopping ads

[report] PYMNTS.com : Amazon To Take Bite Out Of Google's Digital Ad Business Brandy Betz / Seeking Alpha : Amazon planning display ad tool; Criteo -2.5% Tweets: Joe Weisenthal / @thestalwart : Amazon is really stepping up its advertising business, with new offering taking on Google and Criteo http://www.bloomberg.com/... via @spencersoper Mike Dudas / @mdudas : Amazon has a simply gargantuan margin advantage over every other “retailer” on Earth. They are turning into the marketplace that has the customer relationship and captures a tax for the entire consumption economy. http://www.bloomberg.com/... Alistair Barr / @alistairmbarr : Amazon is taking its most-assertive step yet into the digital ad market http://www.bloomberg.com/... via @technology @spencersoper @mhbergen $AMZN $CRTO $GOOGL See also Mediagazer

Bloomberg