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Chronicles

The story behind the story

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Despite Amazon's efforts, paid reviewers who organize via Reddit, Slack, Discord, and Facebook are still flooding the site with fake reviews

One morning in late January, Jake picked up the box on his desk, tore through the packing tape, unearthed the iPhone case inside, snapped a picture … Tweets: @buzzfeednews , @itsnicolenguyen , @esile1 , @jeffjohnroberts , @itsnicolenguyen , and @rmac18 Tweets: @buzzfeednews : Fake reviews hide in every corner on Amazon — from dog bowls to LED lights — and the company can't seem to stop it http://www.buzzfeed.com/... Nicc Nguyen / @itsnicolenguyen : after my story on fake amazon reviews, the moderator of /r/slavelabour banned product reviews and removed offenders http://www.buzzfeed.com/... http://twitter.com/... Elizabeth Sile / @esile1 : As I was about to be like, media companies are ignoring this problem because affiliate revenue, I see @itsnicolenguyen did a great deep dive on this last night. https://www.buzzfeed.com/... Jeff Roberts / @jeffjohnroberts : Amazon's “review-fraud economy” is really messed up. (Yet still no backlash of the sort that's hit YouTube and Facebook) https://www.buzzfeed.com/... Nicc Nguyen / @itsnicolenguyen : There is an extensive, hidden review-for-hire economy that persists in every corner of Amazon. And that economy is designed to evade Amazon's every attempt to thwart it. https://www.buzzfeed.com/... Ryan Macc / @rmac18 : This piece on the fake review economy on Amazon from @itsnicolenguyen is a banger. By one estimate, 9.1% (250 million) of reviews on the world's biggest online shopping site are fake. http://www.buzzfeed.com/...

BuzzFeed Nicole Nguyen