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Chronicles

The story behind the story

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A first-person account of a virtual dating assistant, called a “Closer”, who is a professional writer that impersonates clients on apps like Tinder

Every morning I wake up to the same routine.  I log into the Tinder account of a 45-year-old man from Texas—a client. Tweets: @mattsaccaro , @chloerosewrites , and @lfdodds Tweets: Matt Saccaro / @mattsaccaro : I had them run my dating profiles for about a month in 2015 and hated every second of it. They made me seem like some horrible alpha male dude bro despite me asking them not to, and after reading this I can see that's the intent. Ugh. Chloe Rose / @chloerosewrites : I spent months working as a “Virtual Dating Assistant” for this story, impersonating the company's clients online and receiving commissions for setting up dates with their unwitting matches: https://qz.com/1247382 via @qz Laurence Dodds / @lfdodds : in a strong contender for most extremely 2018 news story so far, a PUA guru is paying precarious writers to operate lazy men's Tinder profiles for money according to his pseudoscientific theories (sample: “Never compliment her without a qualification") http://qz.com/...

Quartz Chloe Rose Stuart-Ulin