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The story behind the story

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Amazon India, which is spending billions adapting to a fiercely contested market, now has 150M registered users who can shop for 160M items from 300,000 sellers

Saritha Rai / Bloomberg : Tweets: @rkrishnakumar and @thesignoffive Tweets: Rahul Krishnakumar / @rkrishnakumar : Last paragraph is the best: “Will Amazon's efforts be enough to take on well-financed local rivals like Flipkart and Paytm, which are growing quickly and pouring money into marketing and logistics? “Rivals' efforts only serve as reassurance that the opportunity is large,” @thesignoffive : *Amazon has 41 fulfillment centers, mainly in the countryside, and created a program called I Have Space, which involves using 17,500 stores in 225 cities as mini warehouses* http://www.bloomberg.com/...

Bloomberg Saritha Rai