Source: after Amazon refused to sell newer Nest products like its latest thermostat and alarm system, Nest decided to stop selling any of its products on Amazon
- Amazon decided not to sell any of the newer products from Google's smart home division Nest.
Context & Ripple Effects
This is an escalation in the Google–Amazon smart-home standoff, not a standalone retail dispute. Weeks earlier, YouTube pulled support for the Echo Show and threatened Fire TV access over the same underlying fight, and Amazon had already stopped carrying new Nest devices at that point (YouTube's Echo Show pullback).
There is also a precedent for platforms cutting Nest off entirely: Apple removed the Nest thermostat from its stores back in 2015 (Apple's earlier removal of Nest). What changed now is that Nest chose a total withdrawal rather than accepting second-class placement, and sources say Alphabet had even weighed selling Nest to Amazon outright before folding it into Google's devices unit (Alphabet's reported sale talks).
First-order effects
- Nest loses Amazon's storefront as a sales channel for its entire lineup, while Amazon shoppers lose direct access to Nest thermostats and alarms — both sides absorb immediate revenue and reach costs.
Second-order effects
- Amazon's shelf space opens further to competing smart-home brands, and Nest is pushed toward its own store and other retailers, raising its customer-acquisition costs relative to rivals sold on Amazon.
Third-order effects
- If retail access keeps being weaponized in ecosystem disputes, hardware distribution fragments along platform lines — the same pattern behind Apple's 2015 Nest removal — pressuring regulators and partners to treat marketplace access as a competition issue rather than a commercial choice.
The trend: Consumer tech distribution is splitting along ecosystem lines, with marketplaces and app stores increasingly used as leverage in platform wars between Amazon, Google, and Apple.