Analysis of code from the top 10K websites on Alexa finds that 30.5% employ anti-ad blocking measures, many of which are hidden from the sites' visitors
Devin Coldewey / TechCrunch : Tweets: @dtunkelang and @chrisnahr Tweets: Daniel Tunkelang / @dtunkelang : Two years ago, I wrote “The End Game for Ad-Supported Content” http://medium.com/... Today, 30.5% of top 10,000 sites and 38.2% of the top 1,000 detect ad blockers, which researchers adapt ad blockers to circumvent detection. The arms race continues. http://techcrunch.com/... Christoph Nahr / @chrisnahr : About a third of all major websites attempt to detect ad blockers and rewrite their content in response http://techcrunch.com/...