With some research saying that permanently baked-in host-read podcast ads are 3.5X more effective, dynamically inserted third party ads have trouble catching on
Max Willens / Digiday : Tweets: @digiday , @digiday , and @ideafaktory See also Mediagazer Tweets: @digiday : In November, HowStuffWorks dumped the third-party ads in its podcasts. Instead, the company went back to monetizing the old-fashioned way: ads read by its shows' hosts. http://digiday.com/... @digiday : Ad buyers, particularly direct-response advertisers, grouse that dynamically inserted ads aren't priced appropriately and that podcast listeners dislike ads that sound different from host-read spots. http://digiday.com/... Steve Faktor / @ideafaktory : Unless you have a huge audience and can make decent cash with host-read ads, don't ruin your #podcast with low quality inserted garbage. Instead, promote your own products/services or get Patreon subscribers. http://twitter.com/... See also Mediagazer