TechCrunch says the Crunchies awards, started in 2007, won't return in 2018 because startups have grown beyond San Francisco with less need for local support
Context & Ripple Effects
The Crunchies were TechCrunch's own San Francisco ritual: by the 8th annual awards in 2015 the ceremony was already drawing awkward coverage of startups' ambivalence toward their host city, and the antitech backlash it played against had fizzled. The 9th edition in 2016, with Slack's Stewart Butterfield and Bill Gurley among the winners, was near the peak of the format.
Ending the awards in 2018 is TechCrunch's own read on its home market: startups have grown beyond San Francisco and no longer need local support structures, so a city-bound trophy show stopped earning its keep.
First-order effects
- TechCrunch retires its flagship live event after roughly a decade, removing the one annual gathering where the San Francisco startup scene collectively celebrated itself.
- The founders, VCs, and press who used the Crunchies as their shared calendar moment lose the venue; TechCrunch frees resources from an event whose premise — a local ecosystem needing local cheerleading — it now says is obsolete.
Second-order effects
- Other ecosystem institutions face the same math: Techstars' later decision to shut its Seattle program and concentrate on 'hubs with the highest concentration of VC activity' ([[a:849655]]) shows accelerators making the identical consolidation bet TechCrunch just made with its awards.
- Regional startup scenes outside the top VC hubs can no longer count on national media or accelerator programs maintaining a local presence, pushing them toward self-funded community events or none at all.
Third-order effects
- Startup-industry institutions are being reorganized around capital density rather than civic geography: events, accelerators, and media follow the money into a handful of hubs, thinning the connective tissue everywhere else.
- If the pattern holds, the 'local support layer' of the startup economy — city-bound awards, regional programs, hometown press — becomes a legacy structure, and ecosystem prestige concentrates further in the few metros where VCs already cluster.
The trend: Startup-ecosystem institutions are consolidating around concentrated VC hubs, abandoning broad local footprints they once maintained as a matter of course.