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Amazon unveils new Echo with smaller design, cloth surface and multiple color options, improved speakers, multi-room audio, for $100 or $250 for three

they want Alexa everywhere. https://twitter.com/... Farhad Manjoo / @fmanjoo : The message of amazon's announcement this morning: echo is Amazon's iphone. They're going all in, accelerating on features and price Dieter Bohn / @backlon : Bet Google is going to be having a meeting today about the pricing for Google Home. This little Echo looks great http://www.theverge.com/... M.G. Siegler / @mgsiegler : It would seem Amazon took the right approach w/ product launches today. Rather than let people speculate, surprise them. Then shock & awe. Nilay Patel / @reckless : Most Echo competitors have differentiated on better sound. Amazon: we fixed that and it's cheaper now. http://www.theverge.com/...

The Verge Casey Newton