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Chronicles

The story behind the story

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Mark Pincus, Reid Hoffman launch Win the Future to rethink the Democratic Party; project's site will put political topics up for a vote, crowdsource proposals

It's called Win the Future, and Pincus is even courting potential WTF candidates like the frontman of '90s rock band Third Eye Blind. Tweets: @saksappeal and @josheidelson Tweets: Jim Saksa / @saksappeal : Every day, I grow more and more confident that the Democrats will somehow manage to lose seats in 2018 http://www.recode.net/... Josh Eidelson / @josheidelson : “I'm fearful the Democratic Party is already moving too far to the left,” says billionaire Zynga (that's the Farmville company) co-founder http://twitter.com/...

Recode Tony Romm

Context & Ripple Effects

In July 2017, Zynga co-founder Mark Pincus and LinkedIn co-founder Reid Hoffman launched Win the Future as an outside-in attempt to remake the Democratic Party: a website where topics go up for a vote, proposals are crowdsourced, and unconventional candidates — including Third Eye Blind's frontman — are courted. Pincus was explicit that he feared the party was already drifting too far left, positioning WTF as a moderate, tech-founder corrective.

The launch predates the rupture it now reads against: by 2019 reporters were documenting the growing split between Silicon Valley and the Democratic Party as presidential candidates turned on Big Tech, and by 2020 Hoffman had folded his energy into conventional Biden-boosting efforts alongside Schmidt, Moskovitz, and Powell Jobs. WTF matters as the early template of tech capital trying to build its own political machinery rather than rent the party's.

First-order effects

  • The Democratic Party gains a well-funded parallel venue where positions are set by online votes and crowdsourced proposals, with Pincus actively recruiting celebrity outsiders as candidates who bypass traditional primaries.

Second-order effects

  • Other tech founders are forced to choose a lane: Hoffman-style engagement inside Democratic structures versus the breakaway path Marc Andreessen later took with his own Keep Startups in America PAC and crypto dark-money giving, while the party apparatus must decide whether to absorb or ignore these rival platforms.

Third-order effects

  • If the pattern holds, tech wealth stops being a donor bloc inside one party and becomes a standing infrastructure of platforms, PACs, and candidate pipelines — culminating in adversarial moves like the pro-AI PAC attack ads against a pro-regulation Democrat — with each faction of Silicon Valley funding its own political channel.

The trend: Tech founders have moved from inside-the-party reform experiments like Win the Future toward building independent, faction-specific political infrastructure as the Silicon Valley–Democratic alliance fractured.