Google to begin using credit and debit card transaction data to show that online ads prompt consumers to buy in physical stores, details privacy-preserving tech
what you buy at stores in person Inquirer : Google is tallying your ad-clicks to your physical shopping BBC : Google plans to track credit card spending PYMNTS.com : Google Using Card Data To Track When Users Visit Stores And Make A Purchase John Adams / PaymentsSource : 5.24.17: Your morning briefing Ryan Whitwam / ExtremeTech : Google Can Now Track Your Offline Purchases Mudit Mohilay / The Tech Portal : Google's ‘Unique reach’ will let marketers know when you have been seeing the same ad multiple times Peter O'Kelly / Peter O'Kelly's Reality Check : Google now knows when its users go to the store and buy stuff - The Washington Post Chris Ip / Engadget : Google will track your shopping trips to prove its ads work John Mannes / TechCrunch : Google's Unique Reach tells marketers when you've seen the same ad a gazillion times Andrew Martonik / Android Central : Google finally matching in-store purchases to online activity, vastly raising value of ads Tweets: Selena Larson / @selenalarson : Makes it more creepy that Google didn't provide much detail on how this works http://www.washingtonpost.com/ ... Matthew Lynley / @mattlynley : So google is trying to get into awareness/top funnel ad budgets? Does this even match with their expertise? http://twitter.com/...