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Chronicles

The story behind the story

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Pinterest forms Labs research group under chief scientist Jure Leskovec, which comprises of existing employees but will eventually include fulltime researchers

Jordan Novet / VentureBeat :

VentureBeat Jordan Novet

Context & Ripple Effects

Pinterest has been assembling its technical bench piece by piece: the hire of Li Fan from Google image search and Baidu put a search veteran over engineering, while team acquisitions like URX brought in mobile deep-linking talent. Forming Labs under chief scientist Jure Leskovec is the organizational capstone — a named research group that starts with existing employees and is chartered to add full-time researchers.

First-order effects

  • Existing Pinterest employees are reorganized under Leskovec into a dedicated research structure, giving the company a formal home for machine-learning work rather than scattering it across product teams.
  • Pinterest gains a recruiting vehicle to compete with Google and Facebook research labs for full-time researchers, on top of the senior engineering hires it has already made.

Second-order effects

  • Labs output lands directly in product: two months after this announcement, Pinterest expanded Lens visual search with guided results and promoted discovery-engineering head Vanja Josifovski to CTO, suggesting the research-to-product pipeline was already being wired up.
  • Rival consumer platforms face pressure to match the lab-plus-CTO structure, since visual search quality now depends on sustained in-house research rather than one-off feature hires.

Third-order effects

  • If the pattern holds, mid-size consumer internet companies will institutionalize research groups as standard infrastructure — internalizing machine-learning capability instead of relying solely on acqui-hires like URX and Hike Labs — reshaping how research talent distributes beyond the biggest labs.

The trend: Consumer internet platforms are converting scattered engineering hires into formal in-house research organizations, with visual search as the first proving ground.