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Chronicles

The story behind the story

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Apple stock hits a new all-time high, breaking the previous record of $134.54 set in April 2015

Anita Balakrishnan / CNBC :

CNBC Anita Balakrishnan

Context & Ripple Effects

Apple's February 2017 record close ends a nearly two-year wait: the stock had been chasing the $134.54 mark set in April 2015, with record Q1 results earlier that month pushing shares within reach of $135 before this breakout.

The run-up traces back through 2016, when better-than-expected iPhone preorder reports combined with Samsung's Note7 troubles to lift the stock toward its yearly high — a reminder that Apple's records have often come as much from rivals' stumbles as from its own numbers.

First-order effects

  • Investors who held through the post-2015 plateau are finally made whole, and the record validates the momentum trade that began with the strong Q1 earnings report two weeks earlier.

Second-order effects

  • Samsung's Note7 crisis, already credited with boosting Apple's 2016 rally, leaves its biggest smartphone rival competing against a company whose stock is now priced at fresh highs rather than recovering ones.

Third-order effects

The trend: Apple's stock has spent a decade converting product cycles and rivals' missteps into successive record highs, with each peak becoming the floor investors anchor the next rally to.