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Google stops supporting Google+ Hangouts API; no new apps can be built as of today, and existing apps will stop working after April 25

Draw with your face?  Conference call ping pong?  Not any more.  Google today quietly revealed that it will shut down the Hangouts API …

TechCrunch Josh Constine

Context & Ripple Effects

This API cutoff is the second domino in Google's slow teardown of Hangouts: five months earlier it had discontinued Hangouts On Air, pushing broadcasters to YouTube Live. Killing the developer API removes the third-party app layer that made Hangouts more than a chat client.

The move also previews how Google handles its social graph infrastructure — a year later it would retire Google+ APIs within 90 days alongside the accelerated consumer Google+ shutdown after the ~52.5M-user API bug, and then split Hangouts itself into Chat and Meet for G Suite customers.

First-order effects

  • Third-party developers can no longer register new Hangouts apps as of today, and every existing app built on the Google+ Hangouts API stops working after April 25 — their integrations die with no migration path offered inside Hangouts.

Second-order effects

  • Developers who built conference-call gimmicks and tools on the API must rebuild elsewhere or abandon the products, shifting that integration effort toward platforms like YouTube Live that Google is actively consolidating around.

Third-order effects

  • The pattern holds through the rest of the corpus: classic Hangouts is retired for G Suite in October 2019, the brand is carved up into Meet and Chat by 2020, and mobile Hangouts is switched off entirely in November 2022 — a decade-long lesson that apps built on Google's social and messaging APIs carry high deprecation risk.

The trend: Google is methodically dismantling the Hangouts and Google+ app ecosystem piece by piece, herding users and developers toward YouTube Live, Chat, and Meet.