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Chronicles

The story behind the story

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Chinese selfie app maker Meitu closes flat on first day of trading after raising $629M at a $4.6B valuation in an IPO in Hong Kong

Lulu Yilun Chen / Bloomberg :

Bloomberg Lulu Yilun Chen

Context & Ripple Effects

Meitu's road to this debut ran through an August filing targeting $500M–$1B, then a December plan to price at the top — up to $710M at a $5.2B valuation. What landed was $629M at $4.6B: priced under the marketed ceiling, and the stock closed flat on day one.

The flat close matters because Meitu is the test case for whether hundreds of millions of selfie-app monthly users translate into a durable public-market valuation — the question the Washington Post profile of its massive MAU base framed months before the filing.

First-order effects

  • IPO buyers got no opening premium: shares closing flat means the $4.6B valuation is now the market's verdict, not the bankers' — and Meitu raised roughly $80M less than its stated $710M maximum.
  • Underwriters priced below the $5.2B ambition to get the deal done, absorbing the discount themselves rather than pushing it onto the order book.

Second-order effects

Third-order effects

  • If the pattern holds, Hong Kong listings force consumer-app companies to defend valuations on revenue rather than user counts — the disclosure-to-P&L gap between hundreds of millions of MAUs and actual earnings becomes the variable that prices these deals.
  • A flat debut from a marquee Chinese app maker pressures the pipeline: bankers marketing similar user-base stories must either cut size and price upfront or risk the same day-one stagnation.

The trend: Chinese consumer-app companies are discovering that Hong Kong's public markets price monetization, not monthly active users, and each flat or strong debut resets the terms for the next one.