Sources: OpenAI staff discussed prioritizing sponsored content in ChatGPT when users ask relevant queries and created mockups with ads in sidebars or as pop-ups
OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot …
The Information
Related Coverage
- Report: OpenAI has started mocking up what ads in ChatGPT could look like Sherwood News
- Shopping with ChatGPT Search OpenAI
- Ads Could Soon Enter ChatGPT Conversations as OpenAI Explores New Revenue Path The Hans India · Kahekashan
- Report: OpenAI explores ways to make money from ChatGPT with conversational ads SiliconANGLE · Mike Wheatley
- OpenAI's masterplan for ChatGPT, and Concierge Internet Enterprise AI Trends · John Hwang
- Beyond ChatGPT subscriptions: How OpenAI plans to monetize the conversation Digit · Vyom Ramani
- OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships Search Engine Land · Anu Adegbola
- Report: OpenAI may embed sponsored content directly into ChatGPT responses The Decoder · Matthias Bastian
- AI ads are here — and they're invisible Quartz · Jackie Snow
- OpenAI is working on showing ads when users ask about products in ChatGPT. This is the most obvious choice for ads especially in the recently launched Shopping Research mode. — Google Search has a Shopping tab for the same exact need. Better than random ads unrelated to the conversation. … @carnage4life@mas.to · Dare Obasanjo
Discussion
-
@peterluisvenero
Peter Luis Venero™
on x
@WhaleInsider This would create a bias, which would make ChatGPT even more unreliable on top of the censorship and distortions that already exist within it.
-
@garyhaubold
Gary Haubold
on x
Repeat after me: “Google is to OpenAI as Microsoft is to . . . Netscape”
-
@stanphylcap
@stanphylcap
on x
How will this not cannibalize Google (as will Gemini itself)? There's only so much ad money to go around!
-
@kimmonismus
@kimmonismus
on x
Big update on OpenAI's upcming ads: OpenAI is actively testing how ads could appear inside ChatGPT. “For instance, AI models could prioritize sponsored content to ensure it shows up in ChatGPT responses.” (1) sponsored info prioritized inside answers for relevant queries [image]
-
@mark_k
Mark Kretschmann
on x
OpenAI Testing ChatGPT Ads for 2026 Launch According to a report from The Information, @OpenAI is developing three primary ways to integrate ads into ChatGPT: * Native Integration: Sponsored product recommendations appearing directly within AI responses. * Sidebar Modules:
-
@stocksavvyshay
Shay Boloor
on x
@PolymarketMoney Sam needs a way to fund all that compute so it makes sense this lever is getting pulled.
-
@ryanmcraver
Ryan M Craver
on x
Ads are inevitable with the growth targets, less than 5% of users paying for subscriptions, slower API growth and resurgence in Google https://www.theinformation.com/ ...
-
@commiepommie
James Wood
on x
@RadarHits Then it can fuck off with the likes of Facebook and Instagram.
-
@rustybrick
Barry Schwartz
on x
OpenAI ads in ChatGPT to be in the form of sponsored content?
-
@michael_druggan
Michael Druggan
on x
This is literally the worst idea ever and it's going to shatter users' trust. If I was at deepmind or anthropic I would be throwing a party at this news.
-
@amir
Amir Efrati
on x
news: ads in ChatGPT...are a pretty good bet for 2026 [image]
-
@daglihet
Het Dagli
on x
ChatGPT has 900M weekly users, and only 5% of them are paying. Ads are inevitable; in fact, it's a mistake not to do ads sooner.
-
@electionsjoe
Joe
on x
Can we please regulate AI already
-
@glenngabe
Glenn Gabe
on x
Yep, here come the ChatGPT ads and maybe *new* types of ads? Like giving “preferential treatment” to sponsored parts of the answer? Oof... Some quotes from the article below: “Employees have discussed ways to tweak AI models to prioritize sponsored information in ChatGPT's
-
@naruto11eth
@naruto11eth
on x
@daglihet i think this will kill the userbase. ads have been such a big problem. imagine you gpt some code and gpt forces u to watch an ad about nike before it proceeds, i'd kms
-
@stocksavvyshay
Shay Boloor
on x
$GOOGL enters the AI economy with three advantages OpenAI doesn't have: 1. Global distribution surfaces (Search, YouTube, Android, Gmail) 2. The world's most efficient ad stack 3. End-to-end control of infrastructure from chips to data centers That means AI usage for Google is
-
@jessefelder
Jesse Felder
on bluesky
‘OpenAI has to balance developing newer efforts like ads with ensuring ChatGPT continues to add users as it faces competition from other chatbots. That dynamic has played out recently, with a “code red” at OpenAI earlier this month.’ www.theinformation.com/articles/ ope...
-
@martinsfp
@martinsfp
on bluesky
Plans advancing for ads in ChatGPT. — “A Sephora-sponsored beauty product ad could appear when a user is searching for mascara recommendations.” — This sounds like a perfect way to make the people who trust AI chatbots as an all-powerful authority to realise they're definitel…
-
@harri
Harriet Weber
on bluesky
It's not just OpenAI: Google is trialing ads in chatbot responses, and “Ticketmaster is running AI-generated Facebook ads featuring virtual families whose team allegiances shift based on who's viewing them.” Didn't see? That's bc hyper-personalized ads are made to be invisible …
-
r/singularity
r
on reddit
Big update: OpenAI's upcoming ChatGPT ads, targeting a 2026 rollout