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Sources: OpenAI staff discussed prioritizing sponsored content in ChatGPT when users ask relevant queries and created mockups with ads in sidebars or as pop-ups

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot …

The Information

Discussion

  • @peterluisvenero Peter Luis Venero™ on x
    @WhaleInsider This would create a bias, which would make ChatGPT even more unreliable on top of the censorship and distortions that already exist within it.
  • @garyhaubold Gary Haubold on x
    Repeat after me: “Google is to OpenAI as Microsoft is to . . . Netscape”
  • @stanphylcap @stanphylcap on x
    How will this not cannibalize Google (as will Gemini itself)? There's only so much ad money to go around!
  • @kimmonismus @kimmonismus on x
    Big update on OpenAI's upcming ads: OpenAI is actively testing how ads could appear inside ChatGPT. “For instance, AI models could prioritize sponsored content to ensure it shows up in ChatGPT responses.” (1) sponsored info prioritized inside answers for relevant queries [image]
  • @mark_k Mark Kretschmann on x
    OpenAI Testing ChatGPT Ads for 2026 Launch According to a report from The Information, @OpenAI is developing three primary ways to integrate ads into ChatGPT: * Native Integration: Sponsored product recommendations appearing directly within AI responses. * Sidebar Modules:
  • @stocksavvyshay Shay Boloor on x
    @PolymarketMoney Sam needs a way to fund all that compute so it makes sense this lever is getting pulled.
  • @ryanmcraver Ryan M Craver on x
    Ads are inevitable with the growth targets, less than 5% of users paying for subscriptions, slower API growth and resurgence in Google https://www.theinformation.com/ ...
  • @commiepommie James Wood on x
    @RadarHits Then it can fuck off with the likes of Facebook and Instagram.
  • @rustybrick Barry Schwartz on x
    OpenAI ads in ChatGPT to be in the form of sponsored content?
  • @michael_druggan Michael Druggan on x
    This is literally the worst idea ever and it's going to shatter users' trust. If I was at deepmind or anthropic I would be throwing a party at this news.
  • @amir Amir Efrati on x
    news: ads in ChatGPT...are a pretty good bet for 2026 [image]
  • @daglihet Het Dagli on x
    ChatGPT has 900M weekly users, and only 5% of them are paying. Ads are inevitable; in fact, it's a mistake not to do ads sooner.
  • @electionsjoe Joe on x
    Can we please regulate AI already
  • @glenngabe Glenn Gabe on x
    Yep, here come the ChatGPT ads and maybe *new* types of ads? Like giving “preferential treatment” to sponsored parts of the answer? Oof... Some quotes from the article below: “Employees have discussed ways to tweak AI models to prioritize sponsored information in ChatGPT's
  • @naruto11eth @naruto11eth on x
    @daglihet i think this will kill the userbase. ads have been such a big problem. imagine you gpt some code and gpt forces u to watch an ad about nike before it proceeds, i'd kms
  • @stocksavvyshay Shay Boloor on x
    $GOOGL enters the AI economy with three advantages OpenAI doesn't have: 1. Global distribution surfaces (Search, YouTube, Android, Gmail) 2. The world's most efficient ad stack 3. End-to-end control of infrastructure from chips to data centers That means AI usage for Google is
  • @jessefelder Jesse Felder on bluesky
    ‘OpenAI has to balance developing newer efforts like ads with ensuring ChatGPT continues to add users as it faces competition from other chatbots.  That dynamic has played out recently, with a “code red” at OpenAI earlier this month.’ www.theinformation.com/articles/ ope...
  • @martinsfp @martinsfp on bluesky
    Plans advancing for ads in ChatGPT.  —  “A Sephora-sponsored beauty product ad could appear when a user is searching for mascara recommendations.”  —  This sounds like a perfect way to make the people who trust AI chatbots as an all-powerful authority to realise they're definitel…
  • @harri Harriet Weber on bluesky
    It's not just OpenAI: Google is trialing ads in chatbot responses, and “Ticketmaster is running AI-generated Facebook ads featuring virtual families whose team allegiances shift based on who's viewing them.”  Didn't see?  That's bc hyper-personalized ads are made to be invisible …
  • r/singularity r on reddit
    Big update: OpenAI's upcoming ChatGPT ads, targeting a 2026 rollout