ShopMy, which lets brands run influencer marketing efforts, raised $70M led by Avenir at a $1.5B valuation, up from ~$410M after raising $77.5M in March 2024
The fast-growing creator monetisation business raised $70 million in a funding round that included heavyweight Silicon Valley investors …
Context & Ripple Effects
Brand-facing influencer software has already attracted substantial backing: CreatorIQ raised funding for campaign measurement and commerce tools, while Mavrck expanded after raising capital and acquiring Later’s Linkin.bio product.
ShopMy’s valuation step-up puts it among a cohort seeking to turn creator relationships into measurable commerce infrastructure, rather than treating influencer work as a standalone marketing service.
First-order effects
- ShopMy gains $70M to fund its creator-monetisation and brand-marketing operations, with Avenir’s lead investment setting a new $1.5B valuation benchmark for the company.
- The sharp increase from its prior implied valuation strengthens ShopMy’s position in conversations with brands, creators and prospective hires.
Second-order effects
- Competing platforms such as CreatorIQ’s influencer measurement business and Mavrck face a more highly valued rival with fresh capital, increasing pressure to demonstrate differentiated campaign, commerce or creator-management capabilities.
- Brands may gain more leverage to demand integrated tools that connect influencer activity to commercial outcomes, as platforms compete for marketing budgets.
Third-order effects
- If comparable financings continue, influencer marketing is likely to consolidate around platforms that combine creator access, measurement and transaction workflows rather than point solutions.
- The sector’s long-term divide may be between software platforms that can substantiate commercial value for brands and creator-commerce products focused primarily on consumer content, such as Flip’s video-review monetisation model.
The trend: Creator marketing is maturing into commerce infrastructure, with capital concentrating in platforms that can connect brand spend, creator activity and measurable outcomes.