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Chronicles

The story behind the story

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Sources: Microsoft putting some of its top titles on Xbox Game Pass is cutting into its higher-margin game sales, giving up $300M+ in Call of Duty sales in 2024

Microsoft Corp.'s Xbox division surprised many video game enthusiasts this week when the company announced a 50% price hike …

Bloomberg Cecilia D'Anastasio

Discussion

  • @linamkhan Lina Khan on x
    Microsoft's acquisition of Activision has been followed by significant price hikes and layoffs, harming both gamers and developers. As we've seen across sectors, increasing market consolidation and increasing prices often go hand-in-hand. As dominant firms become
  • @jaybari_ Jay Bari Strife on x
    The Xbox toxic fanboys owe the PS Nation an apology
  • @xmbgx @xmbgx on x
    Never forget all those who were trying to convince you this would be a good thing for the gaming industry, going as far to cheer it on and “dunk” on those who opposed it.
  • @destinlegarie Destin on x
    Guys if Lina Khan had blocked Activision there would have been no industry layoffs or price hikes. Wish we knew before Sony, EA, Embracer, Nintendo, NetEase, Unity, Epic, Take Two, Riot, Ubisoft and of course Microsoft had layoffs and/or price hikes. She almost saved gaming 🙄
  • @itshuntertv @itshuntertv on x
    @charlieINTEL I remember in 2022 I thought this was gonna be good for Call of Duty [image]
  • @brap_podcast @brap_podcast on x
    Khan warned that consolidation especially the ABK deal would hurt consumers and developers. She was right. The Xbox pundits and influencers who insisted it would be a win were dead wrong. Prices are up, layoffs have already hit, and more are on the way. We tried telling you.
  • @deeketweak Derek Strickland on x
    Losing $300 million from Call of Duty on Game Pass is really bad news. Fumbling an asset like COD won't end well for Xbox.
  • @paultassi Paul Tassi on x
    What the hell did they think was gonna happen putting Call of Duty on Game Pass
  • @kalaelizabeth Kala Elizabeth on x
    I find it weird how people are defending Microsoft's several price hikes. This isn't a Sony vs Microsoft lame ass console war. This is capitalism and corporate greed pricing gamers out of gaming. Everyone should be opposed to billion dollar companies price gouging. Weirdos
  • @florian4gamers Florian Mueller on x
    In 2022, she picked the wrong deal to try to block. She's now picking the same wrong deal to blame for industry-wide phenomena in 2025. What ever happened to the predicted marginalization of the PlayStation? Where are the intentional bugs in the PS version of CoD?
  • @bigderf Fred Tobin on x
    Damn so we all gotta pay for it because they were too stupid to add a “10$ extra a month for CoD access if you dont want to buy it outright” when they brought it to GP and make an extra 40$ a year from people.
  • @lincoln_wow @lincoln_wow on x
    This is exactly what Jim Ryan and Bobby Kotick said under oath in the FTC merger trial. Game pass destroys franchise value. And the evidence is bearing it out.
  • @logmey92 Logan Meyer on x
    So in the end, it was always about COD.
  • @mikearansky Mike Aransky on x
    So now we're all paying for Activision (basically Call of Duty) at this point, thanks to Game Pass.
  • @gh0stface_x @gh0stface_x on x
    COD has long been derivative nonsense, pretty sure ppl would tire of it eventually - not exactly a nice hill to die on...
  • @ethangach @ethangach on x
    “Microsoft Chief Financial Officer Amy Hood has asked Xbox to find other ways to increase profit, according to the current and former employees.”
  • @deeketweak Derek Strickland on x
    New Call of Duty games are meant to launch into Game Pass. This is what I was talking about when I mentioned Microsoft's “alignment problem” in regards to subscription. COD is a traditional asset being formed to fit a non-traditional, high-risk (but high-margin) biz model.
  • @econliberties @econliberties on x
    On a Twitch stream reacting to Microsoft's latest price hikes, @Atrioc says he thinks it's an “I told you so situation” for @linamkhan's FTC. “You guys made this very very clear in your suit against Microsoft-Activision that this is what they would try to do.” [video]
  • r/pcgaming r on reddit
    Xbox's Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales
  • r/Games r on reddit
    Bloomberg: ‘Xbox gave up more than $300 million in sales of Call of Duty on console and PCs last year’
  • r/PS5 r on reddit
    Bloomberg: Microsoft has lost the race for dominance in game hardware to Sony, and now Game Pass is cutting into sales of higher-margin games. …
  • r/XboxGamePass r on reddit
    Xbox's Game-Pass Hike Shows Cost of Lost ‘Call of Duty’ Sales
  • r/gaming r on reddit
    Xbox's Game-Pass Hike Shows Cost of Lost ‘Call of Duty’ Sales
  • r/TwoBestFriendsPlay r on reddit
    (Bloomberg) Xbox's Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales (more than $300M across console/pc lost)