Sources: Microsoft putting some of its top titles on Xbox Game Pass is cutting into its higher-margin game sales, giving up $300M+ in Call of Duty sales in 2024
Microsoft Corp.'s Xbox division surprised many video game enthusiasts this week when the company announced a 50% price hike …
Bloomberg Cecilia D'Anastasio
Related Coverage
- Report: Call Of Duty: Black Ops 6 On Game Pass Cost Microsoft $300 Million In Lost Sales Kotaku · Ethan Gach
- Xbox Squandered Over $300 Million Putting Call of Duty in Game Pass Push Square
- Game Pass Has Reportedly Cost Microsoft $300 Million In Call of Duty Sales TheGamer · Johnny Flores Jr
- As Xbox raises Game Pass prices, former FTC chair says it warned Activision deal would ‘harm gamers’ Video Games Chronicle · Andy Robinson
- Report: Microsoft gave up $300 million in Call of Duty sales as a result of Game Pass Windows Central · Michael Hoglund
- Call of Duty lost $300 million in sales last year due to Game Pass TweakTown · Derek Strickland
- Xbox's Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales Bloomberg Law · Cecilia D'Anastasio
- Xbox quietly cuts Call of Duty discount for Game Pass Ultimate subscribers despite raising the price by $10 GamesRadar · Scott McCrae
Analysis
Discussion
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@linamkhan
Lina Khan
on x
Microsoft's acquisition of Activision has been followed by significant price hikes and layoffs, harming both gamers and developers. As we've seen across sectors, increasing market consolidation and increasing prices often go hand-in-hand. As dominant firms become
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@jaybari_
Jay Bari Strife
on x
The Xbox toxic fanboys owe the PS Nation an apology
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@xmbgx
@xmbgx
on x
Never forget all those who were trying to convince you this would be a good thing for the gaming industry, going as far to cheer it on and “dunk” on those who opposed it.
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@destinlegarie
Destin
on x
Guys if Lina Khan had blocked Activision there would have been no industry layoffs or price hikes. Wish we knew before Sony, EA, Embracer, Nintendo, NetEase, Unity, Epic, Take Two, Riot, Ubisoft and of course Microsoft had layoffs and/or price hikes. She almost saved gaming 🙄
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@itshuntertv
@itshuntertv
on x
@charlieINTEL I remember in 2022 I thought this was gonna be good for Call of Duty [image]
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@brap_podcast
@brap_podcast
on x
Khan warned that consolidation especially the ABK deal would hurt consumers and developers. She was right. The Xbox pundits and influencers who insisted it would be a win were dead wrong. Prices are up, layoffs have already hit, and more are on the way. We tried telling you.
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@deeketweak
Derek Strickland
on x
Losing $300 million from Call of Duty on Game Pass is really bad news. Fumbling an asset like COD won't end well for Xbox.
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@paultassi
Paul Tassi
on x
What the hell did they think was gonna happen putting Call of Duty on Game Pass
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@kalaelizabeth
Kala Elizabeth
on x
I find it weird how people are defending Microsoft's several price hikes. This isn't a Sony vs Microsoft lame ass console war. This is capitalism and corporate greed pricing gamers out of gaming. Everyone should be opposed to billion dollar companies price gouging. Weirdos
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@florian4gamers
Florian Mueller
on x
In 2022, she picked the wrong deal to try to block. She's now picking the same wrong deal to blame for industry-wide phenomena in 2025. What ever happened to the predicted marginalization of the PlayStation? Where are the intentional bugs in the PS version of CoD?
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@bigderf
Fred Tobin
on x
Damn so we all gotta pay for it because they were too stupid to add a “10$ extra a month for CoD access if you dont want to buy it outright” when they brought it to GP and make an extra 40$ a year from people.
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@lincoln_wow
@lincoln_wow
on x
This is exactly what Jim Ryan and Bobby Kotick said under oath in the FTC merger trial. Game pass destroys franchise value. And the evidence is bearing it out.
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@logmey92
Logan Meyer
on x
So in the end, it was always about COD.
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@mikearansky
Mike Aransky
on x
So now we're all paying for Activision (basically Call of Duty) at this point, thanks to Game Pass.
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@gh0stface_x
@gh0stface_x
on x
COD has long been derivative nonsense, pretty sure ppl would tire of it eventually - not exactly a nice hill to die on...
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@ethangach
@ethangach
on x
“Microsoft Chief Financial Officer Amy Hood has asked Xbox to find other ways to increase profit, according to the current and former employees.”
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@deeketweak
Derek Strickland
on x
New Call of Duty games are meant to launch into Game Pass. This is what I was talking about when I mentioned Microsoft's “alignment problem” in regards to subscription. COD is a traditional asset being formed to fit a non-traditional, high-risk (but high-margin) biz model.
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@econliberties
@econliberties
on x
On a Twitch stream reacting to Microsoft's latest price hikes, @Atrioc says he thinks it's an “I told you so situation” for @linamkhan's FTC. “You guys made this very very clear in your suit against Microsoft-Activision that this is what they would try to do.” [video]
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r/pcgaming
r
on reddit
Xbox's Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales
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r/Games
r
on reddit
Bloomberg: ‘Xbox gave up more than $300 million in sales of Call of Duty on console and PCs last year’
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r/PS5
r
on reddit
Bloomberg: Microsoft has lost the race for dominance in game hardware to Sony, and now Game Pass is cutting into sales of higher-margin games. …
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r/XboxGamePass
r
on reddit
Xbox's Game-Pass Hike Shows Cost of Lost ‘Call of Duty’ Sales
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r/gaming
r
on reddit
Xbox's Game-Pass Hike Shows Cost of Lost ‘Call of Duty’ Sales
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r/TwoBestFriendsPlay
r
on reddit
(Bloomberg) Xbox's Hike on Game Pass Shows Cost of Lost ‘Call of Duty’ Sales (more than $300M across console/pc lost)