Sora, which is fun and simple to use, shows that OpenAI remains good at creating viral products, unlike Meta, whose Vibes video feed feels half-baked and obtuse
as the largest jump in video capability basically ever — Sora 2 somehow matches up here. For people that played around a lot with Sora 1, it didn't feel clear that Sora really ‘understood’ Miles Brundage / @miles_brundage : There are many legit reasons to be concerned about video generation tech IMO. But conflating video generation as a whole with slop is a mistake, just as it was with text generation. “Not all generated videos” but unironically, and the distinction is important. Rat King / @mikeisaac : this new OpenAI video app is going to be a thing very fast. people need to brace for how scary-quickly the verisimilitude of using your likeness in videos is improving if my middle-aged peer group can't tell i posted an AI selfie video, Facebook boomers are defenseless Tae Kim / @firstadopter : Meta shares should be down a lot more than 2% on Sora disruption risk [image] Pietro Schirano / @skirano : Man, imagine being Mark Zuckerberg, spending billions to build a slop machine, only for another slop machine to out-slop you just days later. LinkedIn: Amanda Silberling : OpenAI has its own TikTok competitor/social media app where you can deepfake yourself, and others if their settings allow — it's a mess. … Bluesky: Dare Obasanjo / @carnage4life : Started using the Sora app and it's like TikTok for AI generated videos. — I used to think it would take a year or two for AI videos to become as popular as influencer content on social media but I can see this app causing that to happen by the end of the year. Amanda Silberling / @amanda.omg.lol : I've spent too much time on OpenAI's invite-only Sora social media app since it came out yesterday and IT'S REALLY WEIRD. @techcrunch.com — techcrunch.com/2025/10/01/o... Mastodon: Chris Enns / @ichris@mastodon.social : I want to believe AI slop is just harmless goofs, and while it's early days on OpenAI's Sora social app, I agree with JA Westenberg: If You Let Your Kid Use Sora, You're A Bad Parent. — “These apps are not neutral. They are not tools that can be molded by “responsible” use.” https://www.theindex.media/...
SpyglassM.G. Siegler
Context & Ripple Effects
OpenAI had already moved Sora from a limited video-generation offering into an invite-only, TikTok-like social app. The newer model’s stronger realism makes product design and distribution—not just model capability—the immediate differentiators.
OpenAI gains a more accessible consumer surface for Sora 2, while Meta’s Vibes is judged against a rival product with a clearer viral-use case.
Users receive a lower-friction way to create and share highly realistic synthetic video, increasing both creative experimentation and exposure to deepfake-related risks.
Second-order effects
Meta and other social-video platforms face pressure to improve creation flows, recommendation, and safety controls rather than compete on an AI-video feed alone.
Rapid sharing raises the operational stakes for provenance, rights handling, and abuse response; the reported copyright-infringing Sora clips show those issues arriving alongside adoption rather than after it.
Third-order effects
If AI-video tools win through social distribution, competition may shift from standalone generation quality toward the platforms that combine creation, identity, feeds, and moderation most effectively.
The same viral mechanics that expand synthetic-media supply could make consent, attribution, and authenticity controls core platform infrastructure, although the durability of any one app’s engagement remains unproven.
The trend: Generative-video competition is evolving from a model race into a contest to package synthetic creation inside consumer social products with workable trust controls.
it's absolutely unhinged that we've already reached the point where you can spin up a full episode of something like family guy or south park or futurama without writers, animators, voice actors, etc. just a simple prompt which will also be written by ai at some point. seasons [v…
I unfortunately don't know much about mobile app and desktop software dev so I'm genuinely asking: WHY DO ALL COMPANIES RELEASE iOS/macOS PRODUCTS FIRST/ONLY??? How hard is it to release Android and Windows versions of your product? Recent example is the Sora app, which is
prediction: within two months, it'll be clear that Sora is a failure as a social app. it'll still be used extensively for generating short-form content though.
It turns out that people may not mind AI slop as long as they can be part of it with their friends. That Meta, the most successful social media company in history, apparently did not understand this, while OpenAI did, is striking. [image]
AI-based feeds are scary. I won't deny that I felt some concern when I first learned we were releasing Sora 2. That said, I think the team did the absolute best job they possible could in designing a positive experience. Compared to other platforms, I find myself scrolling way
I share a similar mix of worry and excitement. Sora 2 is technically amazing but it's premature to congratulate ourselves on avoiding the pitfalls of other social media apps and deepfakes. I'm happy with a number of aspects: visible watermarking when exporting, real humans
Sora 2 is out! I'm incredibly impressed that despite Sora 1 setting a ridiculous bar — as the largest jump in video capability basically ever — Sora 2 somehow matches up here. For people that played around a lot with Sora 1, it didn't feel clear that Sora really ‘understood’
There are many legit reasons to be concerned about video generation tech IMO. But conflating video generation as a whole with slop is a mistake, just as it was with text generation. “Not all generated videos” but unironically, and the distinction is important.
this new OpenAI video app is going to be a thing very fast. people need to brace for how scary-quickly the verisimilitude of using your likeness in videos is improving if my middle-aged peer group can't tell i posted an AI selfie video, Facebook boomers are defenseless
Started using the Sora app and it's like TikTok for AI generated videos. — I used to think it would take a year or two for AI videos to become as popular as influencer content on social media but I can see this app causing that to happen by the end of the year.
I've spent too much time on OpenAI's invite-only Sora social media app since it came out yesterday and IT'S REALLY WEIRD. @techcrunch.com — techcrunch.com/2025/10/01/o...
I want to believe AI slop is just harmless goofs, and while it's early days on OpenAI's Sora social app, I agree with JA Westenberg: If You Let Your Kid Use Sora, You're A Bad Parent. — “These apps are not neutral. They are not tools that can be molded by “responsible” use.” h…