Meta rolls out a Horizon TV hub for Quest headsets, with apps including Disney+ and ESPN, and partners with Universal and Blumhouse to let users watch 3D movies
here's what we know Rasmus Larsen / FlatpanelsHD : Meta Quest: Disney+ coming soon, Dolby Atmos & new streaming hub Mariella Moon / Engadget : Meta Horizon TV is an entertainment hub for VR headsets Christian Baha / Baha News : Meta announces Horizon TV streaming hub for Quest headset X: Avi Greengart / @greengart : . @meta is adding Horizon TV to your Quest VR headset with Disney+, Universal, and more, with @Dolby Atmos and Vision. That is a key use case for the Apple Vision Pro at 7x the price, so this makes sense. (And it's almost certainly a rev share for Meta) #MetaConnect2025 @3eyedtiger : literally in the metaverse, watching a show about the future of the metaverse and james cameron just blew the lid off the sports streaming thing oops #metaconnect [image] Gene Munster / @munster_gene : Launching Horizon TV. This is similar to what Apple showed when they launched Vision Pro. Meta has Disney and Universal Studios already onboard. My take: I agree with Zuck that immersive TV eventually, as in 5 years, be thing. This totally different than 3D displays from 12 years ago. Valens Quinn / @vquinn : James Cameron in the house talking about the future of cinema that will be enabled by new 3D devices. We got to see a teaser of the new Avatar Fire and Ash too! #metaconnect2025 [image] Chris / @chatgpt21 : James Cameron Creator of Avatar, Accidentally leaks Meta's coming “amazing” UI for sports. Presumably in VR [video] @thomas_voland : Dolby Vision in Horizon TV probably means that we can expect HDR headsets soon, instead of in a few years. 🤔 #MetaConnect #MetaQuest Valens Quinn / @vquinn : Meta has launched Horizon TV, which is a new entertainment hub with new partners Disney Plus and Universal and Horror Movie studios Blume House. It also supports Dolby Atmos and soon Dolby Vision for immersive and realistic sound and vision. #Metaconnect2025 [image] Don Graham / @chknlvr8455 : “You guys have been writing some amazing UI's for sports...oh, um, am I not supposed to say that?” — James Cameron Boz: “Shhhhh” $META Threads: Brian Penny / @thebrianpenny : Zuck just announced a partnership with Disney and Horizon Worlds because he's too busy in his own metaverse world to read the room 😹🤷♂️
Context & Ripple Effects
Meta has been building Quest around partner content and services rather than solely first-party experiences. Its earlier Lightstorm Vision partnership targeted live events, films, and TV programming, while the Microsoft services and Xbox Cloud Gaming tie-up broadened Quest beyond games.
The new hub consolidates that partnership strategy into a clearer entertainment destination. It also follows Meta’s move to open Horizon OS to outside headset makers, making content availability more consequential to the broader Horizon OS ecosystem.
First-order effects
- Quest owners gain a single entertainment entry point with Disney+, ESPN, and selected 3D films from Universal and Blumhouse, alongside Dolby Atmos support and planned Dolby Vision support.
- Meta becomes a more direct distribution surface for streaming partners on Quest, while Universal and Blumhouse get a dedicated route for 3D film viewing on the platform.
Second-order effects
- A more coherent TV experience raises the value of Quest for media consumption, giving Meta another retention lever beyond games and mixed-reality apps.
- Streaming and studio partners will have a clearer incentive to assess Quest-specific formats, including 3D releases and immersive audio, as Meta concentrates discovery in one hub.
Third-order effects
- If content partners continue to participate, VR headset competition may increasingly turn on recurring media libraries and platform distribution terms, not hardware specifications alone.
- Meta’s approach suggests Horizon OS could evolve from a device software layer into a multi-partner entertainment channel; that outcome depends on sustained headset use and partner economics.
The trend: VR platforms are shifting from app catalogs centered on games toward bundled entertainment ecosystems built with major media and streaming partners.