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Chronicles

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Sources: Figma's IPO, which could raise as much as $1.2B after Figma raised its range to $30 to $32 per share on July 28, is approaching 40 times oversubscribed

Figma Inc.'s US initial public offering is approaching 40 times oversubscribed, according to people familiar with the matter …

Bloomberg Anthony Hughes

Context & Ripple Effects

Figma’s market debut followed its confidential US IPO filing after the Adobe acquisition collapsed, shifting its path to liquidity from a strategic sale to public-market price discovery. Earlier coverage had outlined a planned NYSE listing alongside strong reported first-quarter growth.

The order book is an early test of whether investors will support that transition at a materially larger scale. Subsequent coverage showed the deal priced above its indicated range, making the reported demand a consequential signal rather than a routine bookbuilding detail.

First-order effects

  • A near-40x oversubscribed book gives Figma and its underwriters substantial leverage over share allocation and supports pricing at the top of, or above, the proposed range.
  • Many prospective buyers will receive fewer shares than requested, concentrating immediate access among allocated institutional investors and setting up unmet demand ahead of trading.

Second-order effects

  • Scarce allocations can push investors who miss the offering toward the open market; the later sharp first-day share-price jump illustrates how a heavily subscribed deal can shift demand from the IPO book into secondary trading.
  • A successful, large venture-backed listing strengthens the case for other late-stage software companies to test public-market demand, while raising the bar for valuation and growth evidence expected by IPO investors.

Third-order effects

  • If comparable offerings continue to clear with deep demand, public listings could become a more credible exit route for venture-backed software companies whose acquisition paths are constrained or unavailable.
  • The episode also underscores a two-stage valuation process: IPO pricing may be set conservatively to complete a broad distribution, while public trading determines whether that valuation is durable.

The trend: Figma is part of a reopening in which profitable, high-growth software companies are using public markets to establish independent valuations after years of delayed exits.