Google's AI Overviews, which a recent Pew study shows reduce clickthrough rates, are further eroding traffic to original publishers by linking to aggregators
Yesterday the Pew Research Center released a report based on the internet browsing activity of 900 U.S. adults which found …
404 Media Emanuel Maiberg
Related Coverage
- Pew finds that only 1 percent of users click a source link directly from Google's AI Overviews The Decoder · Matthias Bastian
- AI Overviews lead to fewer clicked links, study finds as web traffic falls - Google disagrees 9to5Google · Ben Schoon
- Google's AI Overviews are cutting off the oxygen to the web Fortune · Beatrice Nolan
- AI Is Fueling Google Search Growth—But for How Long? stupidDOPE · Mason Cash
- Web traffic collapses as AI steps in: Google is changing how we click Business Standard · Vasudha Mukherjee
- AI summaries causing ‘devastating’ drop in online news audiences, study finds Yahoo Finance · Michael Savage
- Google AI Overviews led to 7% per cent drop in clicks to websites, Pew study finds The Indian Express
- Google Says You Don't Need AEO Or GEO To Rank In AI Overviews Search Engine Journal · Roger Montti
- Google posts massive quarter, looks to introduce AI ad formats Mumbrella · Hal Crawford
- Google's AI Overviews reach over 2 billion monthly users Digiday · Seb Joseph
- A survey of 900 US Google users: of ~69K searches, 18% gave AI Overviews; of those, users clicked a link 8% of the time, compared to 15% with no AI summary Pew Research Center
- “What you have is, in essence, a very grassroots and cheap approach to launder misinformation to the public.” — From @feed - Google's AI Is Destroying Search, the Internet, and Your Brain — Google's AI Overview, which is easy to fool into stating nonsense as fact, is stopping people from finding and supporting small businesses and credible sources. … @Ruth_Mottram@fediscience.org · Ruth Mottram
- The part I still don't understand is a large portion of the internet monetizes traffic via Google Adsense. By replacing search with a chatbot, thereby encouraging people not to visit websites, they're cannibalizing their own revenue sources in a way that they'll never be able to recoup with AI. … @malwaretech@infosec.exchange
Discussion
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@jasonkoebler
Jason Koebler
on bluesky
some of this stuff goes viral every once in a while but it is getting basic facts wrong all the time and people either aren't noticing or it's not “important” enough for it to filter into the broader consciousness. Small example: an orioles forum noting that AI overviews says ou…
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@emanuelmaiberg
Emanuel Maiberg
on bluesky
I've been talking to an artist who has been testing how easy it is to make Google AI Overview to present nonsense as fact. It is very easy. It takes a few people a couple of hours [image]
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@jasonkoebler
Jason Koebler
on bluesky
these are like totally random old school forum users realizing Google killed our best pitcher. Not clear how or where Google is even pulling this from. No one is ever going to write an article about this because it happens a zillion times a day
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@techoversight
@techoversight
on bluesky
1/Google's AI Overviews are doing exactly what publishers feared. @pewresearch.org found that when people see one, they almost never click through - just 1% do. — @404media.co dug into what that actually looks like in practice. It's bad. — www.404media.co/googles-ai-i...
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@scripting.com
Dave Winer
on bluesky
Another reason AI companies are rushing to get their web browser out there. They now have to compete with Google.
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@josephcox
Joseph Cox
on bluesky
Google's AI summaries are — killing traffic to legitimate sites — producing summaries that can be wrong — in the long run probably making you a dumbass — www.404media.co/googles-ai-i...
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@rusty.todayintabs.com
Rusty Foster
on bluesky
Hey is it bad if google AI search results stop people from leaving google dot com 99% of the time? All our news and information creators can survive just fine with one percent of their previous search traffic right? I'm sure it's fine. www.404media.co/googles-ai-i... [image]
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@pressgazette.co.uk
@pressgazette.co.uk
on bluesky
New Pew Research Center data shows users who encountered a Google AI summary clicked on a traditional search result link 8% of the time, vs 15% when there was no AI Overview. The most frequently cited sources by Google were Wikipedia, Youtube and Reddit www.pewresearch.org/short…
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@carnage4life
Dare Obasanjo
on bluesky
A Pew study of 900 U.S. adults confirms the obvious: people click less when AI overviews answer their questions on Google. It's no longer if web traffic and ad revenue will drop, it's by how much. — The real question now is how small does the web get?
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r/technology
r
on reddit
AI summaries cause ‘devastating’ drop in audiences, online news media told
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r/ukpolitics
r
on reddit
AI summaries causing ‘devastating’ drop in online news audiences, study finds