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Chronicles

The story behind the story

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Sources: the EU is set to approve Apple's App Store rule and fee changes, unveiled last month, in the coming weeks, staving off a potentially hefty daily fine

Apple's (AAPL.O) changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators …

Reuters Foo Yun Chee

Context & Ripple Effects

The expected decision would close a compliance cycle that intensified when EU officials found Apple’s anti-steering approach did not meet DMA requirements, as reported in the EU’s planned DMA charges over anti-steering. Apple was still in late-stage talks over steering concessions a month before this reported approval.

The significance is less a one-off penalty outcome than whether revised App Store rules and fees become the accepted operating framework for Apple’s EU developer business.

First-order effects

  • Apple would avoid the reported risk of a substantial daily fine if regulators formally accept the revised rules and fees.
  • Developers serving EU users would operate under Apple’s newly revised App Store terms rather than under an unresolved compliance dispute.

Second-order effects

  • Approval would give Apple and developers more certainty for EU distribution and pricing decisions, while narrowing the immediate need for further concessions in the anti-steering case.
  • Other large platforms facing DMA scrutiny will read the outcome for how far changes to platform terms and monetization must go to satisfy EU enforcement.

Third-order effects

  • If this becomes the pattern, DMA enforcement may increasingly reshape platform economics through negotiated rule and fee revisions, rather than only through fines.
  • The unresolved structural question is whether approved changes produce durable developer choice or trigger further complaints and enforcement over how those terms work in practice.

The trend: European platform regulation is moving from identifying restrictive gatekeeper rules toward testing and codifying the commercial terms that replace them.

Discussion

  • @timsweeneyepic Tim Sweeney on x
    This is probably fake news planted by lobbyists. If true, it would mean total capitulation of the European Commission to Apple's brazen junk fees and discrimination against competing payment services makes a mockery of competition. https://www.reuters.com/...
  • @timsweeneyepic Tim Sweeney on x
    In particular, it would let Apple get away with practices that the US court already found illegal, and the Digital Markets Act itself says are unlawful, such as imposing fees on steering, and interfering with developer speech to users about competing payment offers.