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Chronicles

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Thoughts on the foldable iPhone's prospects ahead of next year's launch; sources: Apple will add a second, portrait-side front-facing camera to the M5 iPad Pro

When the first foldable iPhone debuts next year, it will be the least Apple-like launch ever.

Bloomberg Mark Gurman

Context & Ripple Effects

Apple's foldable work has a long runway: the company was reported to be in preliminary testing in 2021, and later coverage describes an iPad-like inner-screen experience with side-by-side apps. That makes the product less a routine handset refresh than a test of whether Apple can join its phone and tablet experiences in one device.

The separate M5 iPad Pro camera report adds a smaller but related hardware signal: Apple is still adjusting how its premium tablet is used in portrait orientation. The supplied coverage does not explain the camera change's intended use case, so its significance should not be overstated.

First-order effects

  • Apple's first foldable iPhone faces immediate positioning pressure: its value proposition must extend beyond a conventional iPhone upgrade, particularly if its larger display supports the reported iPad-like interface.
  • A second portrait-side front-facing camera would alter the M5 iPad Pro's front-camera hardware configuration, while Apple has not publicly established what software behavior or user benefit accompanies it.

Second-order effects

  • A foldable that runs iPad-style layouts would put more emphasis on app adaptation for variable screen sizes and side-by-side use, rather than hardware differentiation alone.
  • The foldable's arrival alongside Apple's flagship phone line, as later reporting indicates in the reported September launch plan, would concentrate attention on how Apple separates premium phone, tablet, and hybrid-device roles.

Third-order effects

  • If Apple sustains a foldable-phone line, its product strategy could shift toward a more continuous iPhone-to-iPad spectrum, with software layouts becoming a core differentiator across form factors.
  • That convergence is not guaranteed: it depends on whether Apple can make the larger display useful enough to avoid merely redistributing demand among its own premium devices.

The trend: This is one data point in Apple's gradual convergence of phone and tablet experiences through new display form factors and interface layouts.

Discussion

  • @markgurman Mark Gurman on bluesky
    Also in Power On: Apple's M5 iPad Pro will have one noteworthy change besides a faster chip. www.bloomberg.com/news/newslet...
  • r/apple r on reddit
    The First Foldable iPhone Will Arrive Next Year in Un-Apple-Like Fashion