Sources detail how X used threats of lawsuits and pressure tactics to motivate companies like Amazon, Ralph Lauren, and Verizon to resume buying ads on the site
Elon Musk and CEO Linda Yaccarino launched a campaign to strong-arm advertisers back onto the platform
Wall Street Journal
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Discussion
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@jonzoidberg.xyz
JonZoidberg
on bluesky
Why aren't companies free to advertise where they want to? I wouldn't want my ass next to Nazi propaganda. — “Free market” Republicans should be 100% against this. — www.wsj.com/business/med...
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@annmlipton
Ann M. Lipton
on bluesky
To be fair this is pretty much the Trump playbook as well — www.wsj.com/business/med...
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@noupside
Renee DiResta
on bluesky
The “free speech absolutist” demands you run paid ads next to Catturd's rants or he and Linda will sue and he'll have his govt friends investigate you. — Some of the companies that have chosen to comply rather than say fk off are Verizon, LEGO, Amzn, RL, & Pinterest. — www.ws…
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@carlquintanilla
Carl Quintanilla
on bluesky
WSJ: “.. an extraordinary pressure campaign that Musk and X CEO Linda Yaccarino launched to boost revenue by cajoling advertisers—including Amazon, Unilever, Pinterest and Lego—to spend money on their platform.” — @wsj.com — www.wsj.com/business/med... [image]
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@whetmoser.com
Whet Moser
on bluesky
x, the free speech app i am told i am morally required to use, is suing companies that stopped advertising with them www.wsj.com/business/med...
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@grandmamendiola
Grandma Mendiola
on bluesky
And if they did I and friends will boycott them! [embedded post]
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@tyleraking.com
Tyler King
on bluesky
At least six companies—Verizon, Ralph Lauren, Amazon, Unilever, Pinterest, and Lego—have been threatened into ad spend on the platform rather than risk the frivolous lawsuits backed by the power of the DOJ to extort companies into compliance.
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@carnage4life
Dare Obasanjo
on bluesky
X's business model went from subscriptions to suing advertisers for antitrust violations for boycotting their platform. — It's worked on brands as varied as Verizon and Ralph Lauren. This is helped by the fact the FTC is investigating advertising watchdog groups over the boyco…
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@paulwaldman
Paul Waldman
on bluesky
Ah, the glorious free market, where competition reigns. X is getting advertisers by telling corporations: Advertise with us, or we'll sue you. — www.wsj.com/business/med...
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@joshsternberg.com
Josh Sternberg
on bluesky
It's pretty incredible how these “free speech” adherents are never about free speech. — WSJ reports how Twitter told advertisers: come back and give us your money otherwise we'll sue. And the companies...acquiesced. — www.wsj.com/business/med...
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@jamescdownie
James Downie
on bluesky
Behold the billionaires' free market: “At least six companies that had either received lawsuit threats or were motivated in part by pressure tactics have struck ad deals with X, according to people familiar with the negotiations.” www.wsj.com/business/med...
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@dangillmor@mastodon.social
Dan Gillmor
on mastodon
“X's Sales Pitch: Give Us Your Ad Business or We'll Sue” — WSJ — In what way does this differ from extortion? — https://www.wsj.com/...
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@jeffjarvis@mastodon.social
Jeff Jarvis
on mastodon
And some chickenshits companies bend to their bullying, like Trump's. When will they learn? — Elon Musk and CEO Linda Yaccarino's pitch to lure back advertisers to X: Spend with us or we'll see you in court. https://www.wsj.com/...
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@chriso_wiki
@chriso_wiki
on x
Well, this is certainly a novel approach... [image]
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@chriso_wiki
@chriso_wiki
on x
Worryingly, it seems to be working - suggesting that something has gone very wrong with capitalism in Trump's America: [image]
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@jtoonkel
Jessica Toonkel
on x
Elon Musk and CEO Linda Yaccarino's pitch to lure back advertisers to X: Spend with us or we'll see you in court. W/@VranicaWSJ @DanaMattioli https://www.wsj.com/...
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r/technology
r
on reddit
X's Sales Pitch: Give Us Your Ad Business or We'll Sue