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TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

Sources detail how X used threats of lawsuits and pressure tactics to motivate companies like Amazon, Ralph Lauren, and Verizon to resume buying ads on the site

Elon Musk and CEO Linda Yaccarino launched a campaign to strong-arm advertisers back onto the platform

Wall Street Journal

Discussion

  • @jonzoidberg.xyz JonZoidberg on bluesky
    Why aren't companies free to advertise where they want to?  I wouldn't want my ass next to Nazi propaganda.  —  “Free market” Republicans should be 100% against this.  —  www.wsj.com/business/med...
  • @annmlipton Ann M. Lipton on bluesky
    To be fair this is pretty much the Trump playbook as well  —  www.wsj.com/business/med...
  • @noupside Renee DiResta on bluesky
    The “free speech absolutist” demands you run paid ads next to Catturd's rants or he and Linda will sue and he'll have his govt friends investigate you.  —  Some of the companies that have chosen to comply rather than say fk off are Verizon, LEGO, Amzn, RL, & Pinterest.  —  www.ws…
  • @carlquintanilla Carl Quintanilla on bluesky
    WSJ: “.. an extraordinary pressure campaign that Musk and X CEO Linda Yaccarino launched to boost revenue by cajoling advertisers—including Amazon, Unilever, Pinterest and Lego—to spend money on their platform.”  —  @wsj.com  —  www.wsj.com/business/med...  [image]
  • @whetmoser.com Whet Moser on bluesky
    x, the free speech app i am told i am morally required to use, is suing companies that stopped advertising with them www.wsj.com/business/med...
  • @grandmamendiola Grandma Mendiola on bluesky
    And if they did I and friends will boycott them! [embedded post]
  • @tyleraking.com Tyler King on bluesky
    At least six companies—Verizon, Ralph Lauren, Amazon, Unilever, Pinterest, and Lego—have been threatened into ad spend on the platform rather than risk the frivolous lawsuits backed by the power of the DOJ to extort companies into compliance.
  • @carnage4life Dare Obasanjo on bluesky
    X's business model went from subscriptions to suing advertisers for antitrust violations for boycotting their platform.  —  It's worked on brands as varied as Verizon and Ralph Lauren.  This is helped by the fact the FTC is investigating advertising watchdog groups over the boyco…
  • @paulwaldman Paul Waldman on bluesky
    Ah, the glorious free market, where competition reigns.  X is getting advertisers by telling corporations: Advertise with us, or we'll sue you.  —  www.wsj.com/business/med...
  • @joshsternberg.com Josh Sternberg on bluesky
    It's pretty incredible how these “free speech” adherents are never about free speech.  —  WSJ reports how Twitter told advertisers: come back and give us your money otherwise we'll sue.  And the companies...acquiesced.  —  www.wsj.com/business/med...
  • @jamescdownie James Downie on bluesky
    Behold the billionaires' free market: “At least six companies that had either received lawsuit threats or were motivated in part by pressure tactics have struck ad deals with X, according to people familiar with the negotiations.” www.wsj.com/business/med...
  • @dangillmor@mastodon.social Dan Gillmor on mastodon
    “X's Sales Pitch: Give Us Your Ad Business or We'll Sue” — WSJ  —  In what way does this differ from extortion?  —  https://www.wsj.com/...
  • @jeffjarvis@mastodon.social Jeff Jarvis on mastodon
    And some chickenshits companies bend to their bullying, like Trump's.  When will they learn?  —  Elon Musk and CEO Linda Yaccarino's pitch to lure back advertisers to X: Spend with us or we'll see you in court. https://www.wsj.com/...
  • @chriso_wiki @chriso_wiki on x
    Well, this is certainly a novel approach... [image]
  • @chriso_wiki @chriso_wiki on x
    Worryingly, it seems to be working - suggesting that something has gone very wrong with capitalism in Trump's America: [image]
  • @jtoonkel Jessica Toonkel on x
    Elon Musk and CEO Linda Yaccarino's pitch to lure back advertisers to X: Spend with us or we'll see you in court. W/⁦@VranicaWSJ⁩ ⁦@DanaMattioli⁩ https://www.wsj.com/...
  • r/technology r on reddit
    X's Sales Pitch: Give Us Your Ad Business or We'll Sue