Similarweb: Google's AI tools are significantly cutting organic search traffic to news publishers; traffic to BI, HuffPost, and WaPo is down ~50% in three years
Chatbots are replacing Google's traditional search, devastating traffic for some publishers — The AI armageddon is here for online news publishers.
Wall Street Journal
Related Coverage
- Google's AI search features are killing traffic to publishers TechCrunch · Rebecca Bellan
- The end of Google traffic is coming faster than expected Quartz · Catherine Baab
- Cuttings #1 — Why Cuttings? — In my long-ago days as features editor of Estates Gazette … One Man & His Blog · Adam Tinworth
Discussion
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@thespaceshipper.com
@thespaceshipper.com
on bluesky
Also: if AI synthesis/overview/chatbots reduces the number of newspaper readers, they will eventually disappear. What will these AIs feed on next? The AI slog of fake news websites that's proliferating, fueled by bad-faith actors like the Russian state? — There's a lot of unt…
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@carnage4life
Dare Obasanjo
on bluesky
Traffic to news sites is plummeting as Google has rolled out AI overviews which provides answers without needing to click on links. — Google had no choice but to respond to the rise of tools like ChatGPT and Perplexity but this definitely feels like a snake eating its own tail.
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@wavesblog
Simonetta Vezzoso
on bluesky
Who would have thought it possible? — “The AI armageddon is here for online news publishers” www.wsj.com/tech/ai/goog...
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@dylanbyers
Dylan Byers
on x
“Google is shifting from being a search engine to an answer engine... We have to develop new strategies.”
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@jtoonkel
Jessica Toonkel
on x
Chatbots are replacing Google searches, eliminating the need to click on blue links and tanking referrals to news sites. As a result, traffic that publishers relied on for years is plummeting.@thesimonetti @KatherineBlunt https://www.wsj.com/...
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@bgurley
Bill Gurley
on x
SEO is dead! Yet again. https://www.wsj.com/...
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@lonseidman
Lon Seidman
on x
News organizations should embrace RSS again. Many do not.
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@rustybrick
Barry Schwartz
on x
Nice to see this hitting really big media - like WSJ - just look at these declines [image]
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@lisadrewradio
Lisa Drew
on x
“The rapid development of click-free answers in search “is a serious threat to journalism that should not be underestimated,” said William Lewis, the Washington Post's publisher and chief executive.”
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@gzuckerman
Gregory Zuckerman
on x
There's a ton of speculation abt how AI will upend diff industries. It's already crushing the news business. And it has nothing to do w/writing the news. https://www.wsj.com/...
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r/technology
r
on reddit
News Sites Are Getting Crushed by Google's New AI Tools