How “AI slop farmer” Jesse Cunningham targets older women on Pinterest and Facebook with AI-generated copies of content from real bloggers and creators
“It's just a bunch of fraud.” — Last year, Jesse Cunningham — a self-described “SEO specialist who leverages the power … Bluesky: @alkal , @roxanna , @wagatwe.com , @eddierobson , @ositanwanevu.com , @barrydeutsch , @alexboyd , @mharrisondupre , @lopatto , @futurism.com , @jonchristian.net , and @ourobororoboruo . X: @charlescmann Bluesky: Gus / @alkal : This is just the old Neopets codestone scam [embedded post] Rox / @roxanna : “This AI recipe is VIRAL ON SOCIAL MEDIA. It must be good and totally safe to eat!” — The Recipe: — Ingredients are 1 cup of bleach, 2 cups of arsenic, a glass of raw milk, a prime cut of wormy raw beef. — Mix in a blender until it is a yummy paste. — Spread on hard, dry, moldy bread. … @wagatwe.com : oh my god [embedded post] Eddie Robson / @eddierobson : Never seen the term “sloperators” before and I love it [embedded post] Osita Nwanevu / @ositanwanevu.com : “Old school creators are so angry about AI. Have you ever wondered why that is?” he ponders. “It's because it's the intersection of money, and we found the honeyhole. We found where all the money is.” [embedded post] Barry Deutsch / @barrydeutsch : At the very minimum, all AI made content should be legally required to be prominently labeled as made by AI, visible both to human eyes and by computers (to make it possible to filter out). — Publishing AI-generated content that isn't marked as AI is low-key fraud. [embedded post] Alex Boyd / @alexboyd : The most bizarre part of this is not that this guy is so open about using AI to pour crap into social media platforms, but that he thinks “old school creators” are only mad because they haven't figured out how to do it yet. futurism.com/slop-farmer-... Maggie Harrison Dupré / @mharrisondupre : NEW: We dug into the tactics of an AI slop farmer, who uses low-effort AI tools and fake “bloggers” to flood Pinterest and Facebook with synthetic copies of competitors' content. — His target audience, he's said, is older women, who may not know they're clicking on AI. — futurism.com/slop-farmer-... … Elizabeth Lopatto / @lopatto : I for one am just shocked that the AI slop farmers are SEO experts. who could have guessed the people who ruined online would innovate in ruining online futurism.com/slop-farmer-... @futurism.com : “I want to kill two birds with one stone and dominate Pinterest and Facebook at the same time. Fifty-plus female is my demo.” futurism.com/slop-farmer-... @mharrisondupre.bsky.social [image] Jon Cryptid / @jonchristian.net : people who make money by pumping the internet full of AI slop frequently remain faceless and unknown. well, we found one of them bragging *very* candidly about his scheme: — futurism.com/slop-farmer-... @ourobororoboruo : I am already putting in some time to build up my bookmarks for human sites I trust for content, so I can stay the fuck away from using Google and social platforms. — Maybe we are circling back to the internet of my youth in some fashion. Maybe. X: @charlescmann : The most startling part of this hopelessly depressing article about spammers using AI to flood Pinterest and Facebook with fake posts—ChatGPT-generated recipes, for instance—aimed at fooling older people is that the spammer is just as credulous as his victims. (link in reply) [image]
Context & Ripple Effects
This is a more targeted version of the AI-content commercialization already visible in coverage of large networks of AI-generated sites and creators using services and groups to profit from viral AI material on Facebook.
The reported use of fake bloggers and copied creator material shifts the issue from generic low-quality output to distribution: Pinterest and Facebook can become acquisition channels for scaled imitation aimed at a defined audience. Meta has already had to remove viral AI-generated profiles that drew backlash, showing how synthetic identities can compound the content problem.
First-order effects
- Real bloggers and creators whose work is copied face immediate loss of attribution, audience attention, and potential referral traffic as synthetic substitutes compete in the same social feeds.
- Older women targeted by the operation are exposed to a feed in which apparent creator recommendations may instead be AI-produced copies, making source assessment harder on Pinterest and Facebook.
Second-order effects
- Pinterest and Facebook face stronger incentives to detect coordinated synthetic accounts, copied posts, and engagement patterns—not merely label isolated AI-made images or text.
- For legitimate creators, the cost of maintaining provenance and distinguishing original work rises, while low-cost producers can test and scale more variants through the same distribution channels.
Third-order effects
- If platform reach continues to reward high-volume imitation, social discovery may increasingly favor operators optimized for synthetic supply over the creators whose work supplies the underlying material.
- The pattern points to a growing need for enforceable provenance, anti-impersonation, and copying controls; their effectiveness will depend on whether platforms can act at network scale rather than post by post.
The trend: This is one instance of AI-enabled content arbitrage moving from mass production into audience-specific social distribution.