AppLovin hires a law firm to investigate short sellers' allegations that the mobile ad company's ad performance numbers are fraudulent
It followed a Muddy Waters report released on Thursday that alleged that AppLovin was misappropriating data and violating some of its platform partners' terms of service …
Bloomberg Olivia Solon
Related Coverage
- A Note from Our CEO: Discussing Web Advertising Opportunity and Unpacking Pixels AppLovin · Adam Foroughi
- AppLovin Responds To Short Sellers, Lawyers Up Investor's Business Daily · Patrick Seitz
- AppLovin hits back at third short seller report as shares drop again Mobilegamer.biz · Neil Long
- MW is Short AppLovin (APP US) Muddy Waters Research
- AppLovin Stock Plunged 20% After Short-Seller Report. It's Bouncing Back. Barron's Online · George Glover
- AppLovin shares dive 19% after latest short-seller report PocketGamer.biz · Craig Chapple
- AppLovin shares plunge 20% after third short-selling firm slams company's ad technology CNBC · CJ Haddad
Discussion
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@jacaranda7
Rob Leathern
on threads
So, re: Applovin short report: 1. People at Meta and Google are now aware of some of these practices**. I don't know about Apple. 2. Fair to say that big tech companies somewhat discount short seller research, but they do NOT ignore it. …
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@oliviasolon
Olivia Solon
on x
Has an “independent” law firm hired by a company to investigate allegations of internal wrongdoing ever come out with a devastating confirmation of the allegations?
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@carnage4life
Dare Obasanjo
on threads
Four prominent short sellers have targeted AppLovin since February. The arguments are frequently that AppLovin violates the terms of various platforms by misusing user data and that there is low ROI for advertisers on using the platform so churn is high. The stock is down -20% …
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@muddywatersre
@muddywatersre
on x
MW is short $APP. ~52% of e-com is retargeting. Incrementality only ~25%-35%. APP misappropriates user data from 3P platforms. It uses 3P data as black edge in auctions. Q1 E-com churn seems ~23%. APP is easily copied if not deplatformed https://muddywatersresearch.com/ ...
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@fuzzypandashort
@fuzzypandashort
on x
Welcome to the $APP short party, Muddy Waters. Glad you finally made it—save room for dessert!
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@muddywatersre
@muddywatersre
on x
$APP risks deplatforming bc it collects 3P user data in violation of TOS of $AAPL $GOOG $META. APP uses 3P data for black edge in auctions. $APP subterfuge occurs outside of 3P platforms, which makes it hard to detect https://muddywatersresearch.com/ ...
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@muddywatersre
@muddywatersre
on x
Traffic for 37m users indicates ~52% of $APP e-com sales are retargeting. We estimate only ~25% to ~35% of sales are incremental. CEO claims e-com incrementality near 100%. We believe e-com business will never take off https://muddywatersresearch.com/ ...
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@muddywatersre
@muddywatersre
on x
Supporting our view e-com business will never take off, we observed 776 $APP e-com clients in Q1 and saw ~23% churn. We suspect e-com clients are understanding that APP is in reality low ROAS https://muddywatersresearch.com/ ...
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r/wallstreetbets
r
on reddit
Muddy waters releases report exposing potential APP lovin fraud, deplatforming risks - stock down 15%