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Chronicles

The story behind the story

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StubHub files for an IPO, with plans to list on the NYSE, and reports a $2.8M loss on $1.77B in revenue in 2024, vs. a $405M profit on $1.37B in revenue in 2023

Secondary Ticketing Sales Up 29% in 2024 Bill Peters / MarketWatch : Referenced Symbols  —  Ticket-resale platform StubHub on Friday said it had filed … Los Angeles Times : Ticket platform StubHub files for IPO Ross A. Lincoln / The Wrap : StubHub Files for IPO, Reveals 2024 Revenue Jumped 30% to $1.7 Billion Grace Priscilla Teo / Tech in Asia : Ticket resale firm StubHub files for New York IPO Ethan Millman / The Hollywood Reporter : StubHub Files for IPO In Big Bet On High Demand For Live Events Cory Weinberg / The Information : StubHub's Pricey IPO Ticket Todd Spangler / Variety : StubHub Files for IPO, Ticket Resale Platform's Sales Climbed 29% to $1.8 Billion in 2024 but Swung to a Loss George Steer / Financial Times : StubHub plans IPO in new test of Wall Street appetite for tech stocks Connor Hart / Wall Street Journal : Ticket Reseller StubHub Files for IPO Under STUB Ticker CNBC : StubHub files for IPO as companies start lining up to go public Arasu Kannagi Basil / Reuters : Ticketing marketplace StubHub files for US IPO Bailey Lipschultz / Bloomberg : Ticket Selling Platform StubHub Files for US IPO Showing Loss Bluesky: Chirag Mehta / @chirag : How does one go from a +23% operating margin to -58% in one year? [embedded post] Dave Kellogg / @kellblog : How in the world aren't they printing money?  Effectively breakeven at $1.8B in revenue.  [embedded post] Mastodon: Brian Dear / @brianstorms@mastodon.social : @Techmeme  —  Scumbags gotta IPO too, ya know.  And this is the era of scumbags, so might as well... X: Brandon Ross / @brandolightshed : Ticketmaster gets 8.6% of a ticket's price in revenue (on average). StubHub takes 20.4%. $LYV $STUB Scott Friedman / @scottfriedman3 : Congrats to Ray Clark & @StubHub team for successfully filing with the SEC today to become a publicly trading comapany on @Nasdaq https://www.sec.gov/... Joseph Fahmy / @jfahmy : StubHub files for IPO. There will be a 30% fee every time you buy or sell the stock. 😂🤣 Katie Roof / @katie_roof : Venture-backed IPOs that have flipped their filings public (usually meaning the ipo is within the month): Coreweave, MNTN, Hinge Health, Klarna, StubHub Brandon Ross / @brandolightshed : StubHub grew revenue 29.5% in 2024 but EBITDA fell 15%. The biggest reason? They grew sales and marketing 60%. $STUB Brandon Ross / @brandolightshed : StubHub definitely one-upped Live Nation in one metric in its S-1: use of the word “flywheel” $STUB $LYV Rakesh Agrawal / @rakeshsfnyc : How do you lose money on this kind of business at the stage that it is at now? That would be like bankrupting a casino. Dan Primack / @danprimack : Ticket reseller StubHub files for an IPO https://www.axios.com/... LinkedIn: Greg Bettinelli : I know a little bit about StubHub, the business and its history.  The idea that Jeff Fluhr's role in the company, as its co-founder and CEO …

Axios Dan Primack

Context & Ripple Effects

StubHub’s filing puts its secondary-ticketing business on the public-markets track while exposing a tension in its 2024 results: revenue rose to $1.77 billion, but net income moved from a $405 million profit to a small loss.

The subsequent process showed how sensitive the offering was to operating momentum: StubHub later paused its planned April offering and refreshed its prospectus, then reported slower first-half revenue growth and lower adjusted EBITDA before ultimately reaching the NYSE.

First-order effects

  • StubHub must give prospective investors fuller visibility into the economics behind its revenue growth, including the shift from 2023 profitability to a 2024 net loss.
  • The company gains a route to raise public capital and establish a market valuation, contingent on investor demand and the NYSE listing proceeding.

Second-order effects

  • The filing makes growth quality—not ticket-sales growth alone—the central benchmark for the offering; that pressure became clearer when first-half revenue came in below StubHub’s earlier projection.
  • A public listing would create a more transparent valuation reference for ticketing and live-event platforms, giving investors a clearer basis to compare their growth and profitability profiles.

Third-order effects

  • If secondary-ticketing platforms increasingly access public markets, their business models will face more regular scrutiny of revenue durability, margins, and exposure to event-driven demand.
  • The later 6.4% decline in StubHub’s NYSE debut suggests that public investors may price that scrutiny immediately rather than treating a large IPO as validation of the underlying model.

The trend: This is part of the broader shift in which consumer marketplaces moving from private to public ownership must convert top-line growth into a credible, repeatable profitability narrative.

Discussion

  • @chirag Chirag Mehta on bluesky
    How does one go from a +23% operating margin to -58% in one year? [embedded post]
  • @kellblog Dave Kellogg on bluesky
    How in the world aren't they printing money?  Effectively breakeven at $1.8B in revenue.  [embedded post]
  • @brianstorms@mastodon.social Brian Dear on mastodon
    @Techmeme  —  Scumbags gotta IPO too, ya know.  And this is the era of scumbags, so might as well...
  • @brandolightshed Brandon Ross on x
    Ticketmaster gets 8.6% of a ticket's price in revenue (on average). StubHub takes 20.4%. $LYV $STUB
  • @scottfriedman3 Scott Friedman on x
    Congrats to Ray Clark & @StubHub team for successfully filing with the SEC today to become a publicly trading comapany on @Nasdaq https://www.sec.gov/...
  • @jfahmy Joseph Fahmy on x
    StubHub files for IPO. There will be a 30% fee every time you buy or sell the stock. 😂🤣
  • @katie_roof Katie Roof on x
    Venture-backed IPOs that have flipped their filings public (usually meaning the ipo is within the month): Coreweave, MNTN, Hinge Health, Klarna, StubHub
  • @brandolightshed Brandon Ross on x
    StubHub grew revenue 29.5% in 2024 but EBITDA fell 15%. The biggest reason? They grew sales and marketing 60%. $STUB
  • @brandolightshed Brandon Ross on x
    StubHub definitely one-upped Live Nation in one metric in its S-1: use of the word “flywheel” $STUB $LYV
  • @rakeshsfnyc Rakesh Agrawal on x
    How do you lose money on this kind of business at the stage that it is at now? That would be like bankrupting a casino.
  • @danprimack Dan Primack on x
    Ticket reseller StubHub files for an IPO https://www.axios.com/...