More than half a dozen celebrity video game streamers returned exclusively to Twitch in 2024, after their multimillion-dollar YouTube and Kick contracts expired
Cecilia D'Anastasio / Bloomberg : X: @cecianasta X: Cecilia D'Anastasio / @cecianasta : New: Streamers are returning en masse to Twitch after 7 and 8-figure content deals dried up. Twitch and YouTube stopped offering them ~2023. Kick cofounder told me it's “not chasing big signings” now too. Twitch CEO told me he was confident they'd return: https://www.bloomberg.com/...