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Alibaba cuts prices on its visual language model Qwen-VL by up to 85%, after cutting Qwen prices by as much as 97% in May, amid growing AI competition in China

Alibaba is cutting prices on its large language models by up to 85%, the Chinese tech giant announced Tuesday.

CNBC Ryan Browne

Context & Ripple Effects

Alibaba had already paired model development with broad availability, releasing more than 100 open-source Qwen 2.5 models in September. This latest Qwen-VL reduction extends the earlier May Qwen cuts into visual-language capability.

The move also fits Alibaba's longer record of lowering cloud-service costs, including planned core cloud cost reductions in 2023. It matters because pricing is becoming part of how the company positions its AI stack, not merely a promotion around one model.

First-order effects

  • Qwen-VL users face materially lower listed model costs, reducing the immediate price barrier to deploying Alibaba's visual-language capabilities.
  • Alibaba accepts lower revenue per unit of Qwen-VL usage in exchange for a more competitive offer as AI competition in China intensifies.

Second-order effects

  • The cut raises pressure on rival Chinese AI providers to respond through lower prices, stronger model performance, broader access, or bundled services.
  • Businesses evaluating multimodal AI gain more leverage in vendor negotiations, while lower usage costs can make more image-and-text workloads economical to test.

Third-order effects

  • If repeated cuts persist, model access is likely to become less differentiated by headline price and more by cost per useful task, reliability, and distribution.
  • The pattern shifts bargaining power toward model buyers and puts sustained pressure on providers whose inference and cloud economics cannot support aggressive pricing.

The trend: China's AI market is moving toward price-led model commercialization, with providers using lower inference costs and wider availability to win adoption.

Discussion

  • r/LocalLLaMA r on reddit
    Alibaba slashes prices on large language models by up to 85% as China AI rivalry heats up
  • r/baba r on reddit
    Alibaba slashes prices on large language models by up to 85% as China AI rivalry heats up