RTFKT, the digital wearables NFT startup Nike acquired in 2021, is shutting down by the end of January 2025; DefiLlama: RTFKT brought in nearly $50M in earnings
an early Web3 fashion success story — is folding Jason Newey / NFT News Today : Nike-Owned RTFKT to Shut Down Operations by January 2025 Brayden Lindrea / Cointelegraph : Nike-owned NFT wearables RTFKT to sunset in January Hongji Feng / Cryptonews : Nike-Owned RTFKT Announces to Cease Web3 Operations Matthew Kish / Oregonian : Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse Bloomberg : Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO Ben Axelrod / Awful Announcing : Crypto fashion brand RTFKT announces closure three years after being bought by Nike Shoshy Ciment / Footwear News : Nike-Owned RTFKT to Shut Down Operations Marc Bain / The Business of Fashion : Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down Bluesky: Katie Notopoulos / @katienotopoulos : The only thing im shocked by here is that it is pronounced like “artifact” www.theblock.co/post/329097/ ... Dare Obasanjo / @carnage4life : Nike is shutting down the NFT platform it acquired at the height of the NFT craze in 2021. — Even the crypto resurgence can't save this turd of a technology. Threads: Mike Isaac / @mike_isaac : buried lede: nike bought a company called “ratfucked” and didnt suspect they were getting scammed X: @rtfkt : [image] @farokh : I rejected a 120 ETH offer for this in 2021. Today, RTFKT shut down operations. “RTFKT isn't ending. It's becoming what it was always meant to be - an Artifact of cultural revolution.” RIP but also new pasta just dropped. [image] @benitopagotto : We built Artefacts that merged worlds. Now RTFKT merges with time itself 🗿 What we built together was more than a brand - it was a revolution, thankful forever of every creator, dreamer and builder who made RTFKT possible 🙇♂️ Looking forward to the Final Quest and to continue to @zaptio : What an incredible journey, RTFKT truly redefined what was possible at the intersection of culture, gaming, and technology. RTFKT evolves transforming from a brand to a legend in digital culture. None of this would have been possible without the incredible community that Moose / @joeymooose : Clonex was one of my favorite NFT projects back in 2021. It's a shame to see it end this way, but I can fix it. I'm offering $10 million dollars to acquire the entire RTFKT brand and restore the IP from A-Z. @Zaptio @benitopagotto @clegfx you have 24 hours to respond. Real. Forums: Msmash / Slashdot : Nike-owned NFT Wearables Startup RTFKT is Winding Down See also Mediagazer