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Meta says Threads had 35M new signups since November 1 and is now going on three months of 1M+ million signups per day; Threads had 275M+ MAUs in Q3 2024

- Bluesky said last week it now has more than 20 million users. … - According to the new data, another 20 million new signups have been added in the past 11 days.

Axios Sara Fischer

Discussion

  • @andymstone Andy Stone on threads
    Nov. 1 to Nov. 14 —> 15 million new signups Nov. 14 to Nov. 25 —> 20 million new signups https://www.axios.com/...
  • @crumbler Casey Newton on threads
    Inspiring: this month 35 million people joined Threads and decided not to follow you  —  RE: https://www.threads.net/...
  • @hailey.at Hailey on bluesky
    atproto and bluesky has been built by a group of extremely talented and thoughtful engineers.  it's pretty remarkable.  —  that said, there was a key piece missing from the architecture!  we forgot to first build a social app with hundreds of millions of users to advertise bluesk…
  • @martinsfp.bsky.social @martinsfp.bsky.social on bluesky
    Meta really is on a ‘reclaim the narrative’ mission:  —  “Threads has seen 35 million new users sign up for the platform since November 1st, Meta spokesperson Andy Stone told Axios.”
  • @sarafischer Sara Fischer on x
    🚨 NEW @Axios Exclusive: @Threads adds 35M new signups this month, added 20M signups in past 11 days — Comes as #bluesky says it now has 20M monthly active users https://www.axios.com/...
  • @zuck Mark Zuckerberg on threads
    Testing the option to choose any feed — For You, following, or a custom one — as your default.  Also making this more visible in the app.  Interested to see how and if people use this.
  • @jkottke Jason Kottke on threads
    FINALLY.  Threads will finally let you set the following feed as your default. https://www.theverge.com/...
  • @reckless1280 Nilay Patel on threads
    The tiniest bit of competition always works https://www.theverge.com/...
  • @navneetalang Navneet Alang on threads
    This almost sounds like... “here, have your dumb default feed. in a few months from now we'll just reverse this, citing data that only a tiny fraction of users ever enabled the option”
  • @mike_isaac Mike Isaac on threads
    to be clear: product people make a zillion mockups and tests of stuff they're using and circulate them widely internally and things get approved or denied.  i dont doubt these specific updates existed in some form or another for the past year. …
  • @ben.grosser Ben Grosser on threads
    Meta has a history of deflecting critique under the guise of “testing.”  Don't give them credit for any feature not fully released.  Their “tests” have lasted 2 years in past.  It's often a tactic they use to generate positive press for changing something when they're really chan…
  • @mosseri Adam Mosseri on threads
    It's a bit of both.  We certainly pulled forward a number of things that were already in the works - including shipping a few things with backtests instead of testing first - and then of course we did add a few things as well.
  • @bluesky_social @bluesky_social on threads
    our impact
  • @guillecummings @guillecummings on threads
    The updates to Threads are good, and welcome, regardless of the reason, but the app still needs cultural relevance.  You don't have Mina Kimes saying on air she uses Threads to talk sports, she mentioned Bluesky.  Twitter started to blow up when Ashton Kutcher started using it a …
  • @crumbler Casey Newton on threads
    Posting on Threads lately is like dating Leonardo DiCaprio ... no engagement
  • @lorakolodny Lora Kolodny on threads
    i still enjoy threads but am finding the dm's & link sharing on bluesky a cut above & it's the new kid on the block which is fun- seeing how the execs there will play it.  idk.  no safe harbor online.  anywhere.
  • @mike_isaac Mike Isaac on threads
    i think the other thing i would say about the whole threads bluesky thing is that all of this feels very up in the air to me just as threads had a ton of momentum out of the gate, so does bluesky (albeit at very, very different scales) i dont think short-term matters as much as l…
  • @mike_isaac Mike Isaac on threads
    i admire the brazenness here.  not even pretending that directly cloning is above them.  —  Meta says it has a bunch of stuff long in the works and that none of this is new.  —  Bullshit.  You don't see Mark posting constant updates about a direct competitor every few days unless…
  • @digiphile Alexander B. Howard on threads
    The people who could have made this an alternative to Twitter are all testing the option to go elsewhere, @zuck.  We asked for a default following feed.  You ignored it.  We asked for Lists.  You ignored us.  We asked for transparent moderation & appeals.  You ignored us. …
  • @julia__angwin @julia__angwin on threads
    In other words, Meta will give you three types of algorithms — all of which suck:  —  1) Engagement bait (current default)  —  2) Time based (chronological)  —  3) Search term (the blank box they are calling curation)  —  RE: https://www.threads.net/...
  • @richardlawler Richard Lawler on threads
    Yeah, I think Threads heard about the growth of Bluesky — they're finally bending on letting people set the Following feed as default.  Threads will finally let you set the following feed as your default - The Verge https://www.theverge.com/...
  • @keithedwards Keith Edwards on threads
    Literally what anyone has been asking for since this app started
  • @dilpickle1 Dylan Horetski on threads
    I can't wait to get this feature in 3 months
  • @guillecummings @guillecummings on threads
    LMAOOOOO BLUESKY SHOOK THEM UP
  • @grantmcconnaughey Grant McConnaughey on threads
    Thank you, @bluesky_social, for making this happen.
  • @thebrianpenny Brian Penny on threads
    It's wild how fast Meta got to work over the past month on improving Threads.  —  RE: https://www.threads.net/...
  • @dell.bsky.social Dell Cameron on bluesky
    this whole “well shucks, wonder if people might enjoy this” bullshit is hilarious.  [embedded post]
  • @aoc.bsky.social Alexandria Ocasio-Cortez on bluesky
    The Meta thing is interesting because users have been vocally opposed to all these tweaks along the way & they have defended each one w/ metrics+engagement.  —  But when there's competition, people are moving.  —  It's a reminder that engagement ≠ enjoyment. …
  • @advisorator.com Jared Newman on bluesky
    You can see the disdain in Zuck's wording.  It's the same as what fuels Facebook's endless red notification badges steering you toward whatever feature needs better engagement metrics that day, or the notifications that someone you vaguely know posted something entirely unrelated…
  • @harrymccracken.com Harry McCracken on bluesky
    The real question is whether Twitter, or X, or whatever it's called will take any steps clearly designed to stave off competition from Bluesky.  My bet is “no,” because its product development is largely driven by factors other than giving people things they might want to use.
  • @advisorator.com Jared Newman on bluesky
    The post from Zuck exemplifies what bothers me so much about Meta products.  Everything they do is boiled down to the lowest common denominator, thus they completely slept on why creators/power users might want things like lists and chronological feeds instead of three day-old ra…
  • @harrymccracken.com Harry McCracken on bluesky
    The fact that Bluesky exists is making Threads better. https://www.theverge.com/...
  • @emilprotalinski.bsky.social Emil Protalinski on bluesky
    Competition is a wonderful thing.  —  Good job, @bsky.app! [embedded post]
  • @mattburgess1.bsky.social Matt Burgess on bluesky
    This might have made me use Threads... if it was done a year ago
  • @jaypeters.net Jay Peters on bluesky
    Users win when there is real competition www.theverge.com/2024/11/25/ 2...
  • @o.simardcasanova.net Olivier Simard-Casanova on bluesky
    It's funny how a competitor adding 1M users/day suddenly makes features available on Threads  —  The way Meta is rushing to add features long asked for by power users is an incredible testament (and self-admission?) of how poorly run Threads has been so far  —  www.threads.net/@z…
  • @willoremus.com Will Oremus on bluesky
    We wrote on Saturday about how Meta is going all-out to meet the threat of Bluesky: wapo.st/3OrYxBj  —  Today they took another step— finally allowing users to set their default feeds to a chronological “following” feed.  [image]
  • @davidimel.com David Imel on bluesky
    Competition, ladies and gentleman.  —  https://www.theverge.com/...
  • @conorsen.bsky.social Conor Sen on bluesky
    This mentality worked for Snap->Stories and TikTok->Reels but the network effects of the media/discourse site are so sticky.  Maybe it'll work on casuals to keep Bluesky from being a 50M+ DAU site though.  [embedded post]